The advancement of publishing technology has changed how the publishing industry works and introduced new features in the publishing process. Digital publishing has enabled new kinds of publishing techniques for a more targeted approach.
With an increasing number of users turning to online published material, publisher analytics plays an important role in the publication process.
In today’s digital world, audience analytics and performance data have become integral to publishing content online. Audience data and the insights it can deliver are great growth tools for a publisher to rely on.
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