The new center, which will offer free workshops and training, is expected to help enterprises accelerate the development of generative AI-based applications while promoting AWS technology. Credit: Gorodenkoff / Shutterstock Amazon Web Services (AWS) on Thursday said that it was investing $100 million to start a new program, dubbed the Generative AI Innovation Center, in an effort to help enterprises accelerate the development of generative AI-based applications. The new program will connect AWS AI and machine learning (ML) experts with enterprises to help them envision, design, and launch new generative AI products, services, and processes, the company said, adding that these applications can be targeted at industries such as manufacturing, healthcare, and financial services among others. The program’s team members — consisting of data scientists, engineers, and application architects — will also support enterprises via free workshops and training, AWS said. Enterprises will also get added support from the AWS Partner Network. The Generative AI Innovation Center will also provide AWS products and services such as Amazon CodeWhisperer, Amazon Bedrock and infrastructure including Amazon EC2 Inf1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. Additionally, customers can build, train, and deploy their own models with Amazon SageMaker or use Amazon SageMaker Jumpstart to deploy some of today’s most popular FMs, including Cohere’s large language models and Hugging Face’s BLOOM among others, the company said. Sales-enablement software provider Highspot and customer engagement software provider Twilio have already signed up for the program, it added. The move to launch a program around building generative AI applications can be seen as a strategic move to not only help reach more enterprise customers but also showcase a proof-of-concept. The Generative AI Innnovation Center follows the blueprint of AWS’ Data Lab program, which was designed to bring enterprise customers and AWS data specialists together to solve complex data challenges in tangible ways, using AWS products and services. In January, the company made the Data Lab program available in India. Related content news ADNOC, G42 and Presight partner to accelerate AI solutions By Andrea Benito May 06, 2024 3 mins Artificial Intelligence brandpost Sponsored by Huawei Leading infrastructure to accelerate electric power intelligence By David Sun, Vice President of Huawei, CEO of Electric Power Digitalization Business Unit, Huawei May 06, 2024 7 mins Energy Efficiency Huawei brandpost Sponsored by Broadcom How to govern with people-centric planning To succeed with people-centric planning, leaders need to take a different approach to governance. Leaders must produce key metrics and offer the autonomy to determine the best way to achieve those metrics. By Laureen Knudsen, Chief Transformation Officer, AOD, Broadcom May 06, 2024 3 mins Digital Transformation IT Leadership brandpost Sponsored by Avaya Staying agile in the contact center industry: The role of the connected agent A critical part of the “connected agent” strategy includes easy access to SMEs with a user experience that is simple…and AI is a core component. By Omar Javaid, Chief Product Officer, Avaya May 06, 2024 6 mins Digital Transformation PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe