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The Global State Of B2B Events — Eight Key Findings On Event Trends From Forrester’s Recent Survey

Forrester IT

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans.

B2B 440
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Leaders Face Five Challenges When It Comes To Event Measurement

Forrester IT

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]

B2B 228
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iPhone Event Preview: What To Expect From Apple’s Fall Event

IT Toolbox

Apple has announced the date of its upcoming iPhone event. Check out what to expect from the event and how to watch it. The post iPhone Event Preview: What To Expect From Apple’s Fall Event appeared first on Spiceworks Inc.

Apple 227
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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester IT

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 337
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10 Rules for Managing Apache Kafka

Under the hood, it is an elegant system for stream processing, event sourcing, and data integration. Without proper guidance, it’s easy to miss out on Kafka’s full capabilities. While not the easiest technology to optimize, Kafka rewards those willing to explore its depths.

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Participate in the 2024 B2B Event Trends Survey: Unlock Valuable Insights for Your Organization

Forrester IT

Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.

B2B 403
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Adapt Your In-Person B2B Event Strategy Or Lose Audiences

Forrester IT

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. At […]

B2B 368
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Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

📈 Don't miss out on this exclusive event! . 🗺 Practical Use Case: Learn practical strategies and techniques for implementing CX orchestration to enhance your customer journeys. This will include a real-world example and actionable steps that you can take to apply orchestration in your own organization.

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Reimagining CX: How to Implement Effective AI-Driven Transformations

Speaker: Steve Pappas, Chief Strategist, Startup and Early Stage Growth Advisor, Keynote Speaker, CX Podcaster

Don't miss this exclusive event! Register today and receive FREE GIFTS from Steve after the webinar! 🗓 Thursday, January 11th, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT

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Deliver Effective Online Education and Events Your Members Will Love

This guide identifies the biggest challenges for associations moving their training online and provides practical solutions so that you can hit the ground running. Download now to keep your members engaged and growing even in times of COVID-19.

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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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The Truth About Customer Journey Mapping

Speaker: Dave Seaton, CEO of Seaton CX

You'll walk away with a deep understanding of: What a customer journey map is, and why it's important for success 🎯 The 5 key elements that must be on every map 🔑 How to create a customer journey map that truly drives change 📈 You won't want to miss this event! Register today to save your seat!

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

By attending this exclusive session, you'll walk away with strategies to: Save time, money, and resources by moving beyond manual reviews 🌐 Seize every coaching opportunity with targeted insights 🎯 Retain valuable customers with enhanced service quality 📈 Don't miss this event!

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Future Focus: Constructing Unshakeable Stability in Your Manufacturing Supply Chain

Speaker: Jay Black, Senior Account Executive

Save your seat today! July 11th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST