Salesforce adds Einstein Copilot Search, vector database to its Data Cloud, to help enterprises take advantage of unstructured data for analysis, and build AI-based applications. Credit: SARINYAPINNGAM Salesforce is updating its Data Cloud with vector database and Einstein Copilot Search capabilities in an effort to help enterprises use unstructured data for analysis. The customer relationship management (CRM) software provider’s Data Cloud, which is a part of the company’s Einstein 1 platform, is targeted at helping enterprises consolidate and align customer data. The Einstein 1 platform, in turn, is a data engine with a low code and no code interface that is designed to let enterprises connect data to build AI-based applications. As part of the updates, Salesforce has integrated vector database support via the Data Cloud Vector Database feature, which makes it easier for the Data Cloud to handle diverse data types. “This database allows Salesforce customers to combine structured and unstructured data, creating a more comprehensive customer profile,” the company said in a press release, adding that once the unstructured data is added to the Data Cloud, it is automatically converted into a usable format across the Einstein 1 platform. This, according to the company, makes the unstructured data available for analysis and utilization across various workflows within Salesforce applications including Flow, Apex, and Tableau. Salesforce has also added an AI search capability to Einstein Copilot, which will allow the generative AI-based assistant to interpret and respond to complex queries from enterprise users by tapping into diverse data sources, including unstructured data. “Copilot Search will provide precise, contextually relevant responses in a user’s workflow and bolster trust with source citations from the Einstein Trust Layer,” the company said. The Einstein Trust Layer is based on a large language model (LLM) built into the platform to ensure data security and privacy. In order to take advantage of unstructured data via Einstein Copilot Search, enterprises would have to create a new data pipeline that can be ingested by the Data Cloud and stored as unstructured data model objects. These data model objects have to be transformed into data fit for use in AI applications by converting the data into embeddings, which are numeric representations of data optimized for use in AI algorithms, the company said, adding that these embeddings are then indexed for use in search across the Einstein 1 platform alongside any other existing structured data. The Einstein Copilot Search capability can also be paired with retrieval augmented generation (RAG) tools — which Salesforce supplies — in order to enable Einstein Copilot to answer customer questions. Answers comes with semantically relevant information, citing the knowledge sources used to craft the answers, the company said. Related content feature 10 most powerful ERP vendors today The Big 3 continue to differentiate themselves with broad ERP offerings, but the race to capitalize on AI enhancements and cater to industry-specific needs is having broad market impact. By Neal Weinberg May 23, 2024 13 mins Technology Industry ERP Systems feature From IT leader to tech spinoff CEO: How to win a CIO-plus role Associa CIO Andrew Brock expanded his C-suite mandate by parlaying his IT purview to helm proptech spinoff HOAM Ventures. Here’s his advice on doing the same. By Michael Bertha May 23, 2024 6 mins CIO Business IT Alignment IT Leadership case study Getinge’s digital transformation shows scaling and adapting in equal measure As Swedish medical technology company Getinge increasingly digitizes its products and adjusts to evolving global regulations, more demands are put on the company’s internal data environment. Here, CIO Pelle Nilsson explains how he and his team By Karin Lindström May 23, 2024 6 mins CIO Regulation Healthcare Industry news Insights from Middle Eastern CIOs: AI's transformative impact on healthcare By Andrea Benito May 23, 2024 3 mins PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe