The new center, which will offer free workshops and training, is expected to help enterprises accelerate the development of generative AI-based applications while promoting AWS technology. Credit: Gorodenkoff / Shutterstock Amazon Web Services (AWS) on Thursday said that it was investing $100 million to start a new program, dubbed the Generative AI Innovation Center, in an effort to help enterprises accelerate the development of generative AI-based applications. The new program will connect AWS AI and machine learning (ML) experts with enterprises to help them envision, design, and launch new generative AI products, services, and processes, the company said, adding that these applications can be targeted at industries such as manufacturing, healthcare, and financial services among others. The program’s team members — consisting of data scientists, engineers, and application architects — will also support enterprises via free workshops and training, AWS said. Enterprises will also get added support from the AWS Partner Network. The Generative AI Innovation Center will also provide AWS products and services such as Amazon CodeWhisperer, Amazon Bedrock and infrastructure including Amazon EC2 Inf1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. Additionally, customers can build, train, and deploy their own models with Amazon SageMaker or use Amazon SageMaker Jumpstart to deploy some of today’s most popular FMs, including Cohere’s large language models and Hugging Face’s BLOOM among others, the company said. Sales-enablement software provider Highspot and customer engagement software provider Twilio have already signed up for the program, it added. The move to launch a program around building generative AI applications can be seen as a strategic move to not only help reach more enterprise customers but also showcase a proof-of-concept. The Generative AI Innnovation Center follows the blueprint of AWS’ Data Lab program, which was designed to bring enterprise customers and AWS data specialists together to solve complex data challenges in tangible ways, using AWS products and services. In January, the company made the Data Lab program available in India. Related content news 2024 CIO50 Saudi Arabia Awards: Nominations are now open By Andrea Benito May 14, 2024 4 mins feature Private cloud makes its comeback, thanks to AI Cost uncertainty and AI data leak fears have CIOs rethinking cloud strategies in the coming AI era, with a hybrid mix the likely long-term solution for balancing experimentation, cost control, and data security. By Paula Rooney May 14, 2024 9 mins Hybrid Cloud Private Cloud Artificial Intelligence opinion What most CIOs get wrong about strategic IT plans Calling a plan ‘strategic’ doesn’t make it so. Instead, zero in on the purpose of each layer of your plan to build more effective vision, mission, and focus. By Bob Lewis May 14, 2024 6 mins IT Strategy IT Leadership feature King County enlists AI to reduce drug overdose deaths The county’s medical examiner’s office and IT department collaborated to speed up reporting after a fatal overdose and thereby expedite intervention strategies when overdoses spike. By Grant Gross May 14, 2024 6 mins CIO 100 Government IT Digital Transformation PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe