The new capabilities include features such as the Reorder Portal, Order Support, and Pay Now. Credit: Magdalena Petrova Salesforce is adding new features to its Commerce Cloud that will help organizations embed digital commerce capabilities into sales, service, or marketing processes to drive more revenue, the company said on Tuesday. The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments. The new capabilities announced on Tuesday include features such as the Reorder Portal, Order Support, and Pay Now. The Reorder Portal can be used by organizations to offer their customers personalized buying opportunities, Salesforces said. “Leveraging AI-powered Next Best Actions in Sales Cloud, sales reps can identify and target their repeat buyers and send them automated emails with an invitation to a portal to quickly reorder a past purchase,” the company said in a statement, adding that customers would be able to access all their past orders through the portal. The Order Support feature is designed to drive revenue for Salesforce customers with personalized customer service experiences, Salesforce said. Enterprises can help their customers more efficiently by embedding the Order Support app into service interactions via bots, self-service actions for order tracking, and knowledge articles, the company added. The Pay Now feature is designed to help organizations collect payments from their customers more efficiently in contrast to the practice of sending an invoice and waiting for the due payment. “With Pay Now, a new feature of Salesforce Payments, businesses can collect payment more efficiently by embedding a checkout link into any Salesforce application,” the company said. As part of the new updates, Salesforce has created a new feature, dubbed Snapchat for Commerce, to help organizations create advertisements on the social media platform. While all the new features have been made generally available, Salesforce is yet to reveal pricing details. In June, the company released its generative AI assistant for commerce, dubbed Commerce GPT. The new assistant uses the Commerce Data Cloud to help enterprises deliver personalized shopping experiences and customized offers that adapt to their customers’ needs. Related content news DEI MIA in new Meta AI advisory group Exec with Responsible AI Institute says it’s ‘problematic’ that founding members are all white males. By Paul Barker May 27, 2024 4 mins Diversity and Inclusion Artificial Intelligence feature Driving buy-in: How CIOs get hesitant workforces to adopt AI When it comes to AI implementation, change management may be IT leaders’ most challenging step. By addressing employee reluctance with education and upskilling, CIOs can smooth the path. By Eric Frank May 27, 2024 11 mins Change Management IT Skills Staff Management opinion To gain advantage, IT leaders should turn competitors into collaborators As technology rapidly accelerates change and how IT leaders think about business strategy, establishing a clear position with the competition, notably in healthcare, is the best way to successfully evolve. By Jenica McHugh May 27, 2024 6 mins CIO Healthcare Industry Data Quality brandpost Sponsored by Huawei A closer look: Huawei’s Net5.5G Intelligent Cloud Network takes aim at digital productivity By Shirin Robert May 27, 2024 3 mins Digital Transformation Networking PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe