The program seeks to attract small and medium-size businesses by offering incentives to move their workloads to the cloud. Credit: cybrain Amazon Web Services on Wednesday made its global Lift program available in India, targeting small and medium-size businesses with revenue ranging from 800 million to 6.25 billion rupees. The Lift program, according to AWS, offers promotional credits and nearly 200 AWS services to help enterprises move on-premises workloads to the cloud. The India Lift program allows enterprises within the designated revenue range, regardless of their status as an AWS customer, to join the program. “New and existing customers that join the program will receive a starter pack of AWS Promotional Credits over 12 months, providing access to all 200 fully featured services on AWS,” the company said, adding that the program had no lock-in or hidden clauses. The first dollar billed to the subscribing enterprise will unlock 62,000 rupees worth of promotional credits, AWS said, adding that increased usage of AWS services could help a subscribing enterprise unlock a maximum of 6.9 million rupees in promotional credits over the 12-month period. The promotional credit will be used to offset the total AWS bill of the enterprise, AWS said. In a similar move last month, Google Cloud started offering a new type of contract, dubbed Flex Agreements, to incentivize enterprises to move workloads to its data centers. AWS has been investing heavily in India to ramp up its operations. Last year, it launched its second region in India and said it was committing $4.4 billion (364 billion rupees) through the end of 2030 to scale scale cloud services in the country. Related content brandpost Sponsored by Broadcom How to govern with people-centric planning To succeed with people-centric planning, leaders need to take a different approach to governance. Leaders must produce key metrics and offer the autonomy to determine the best way to achieve those metrics. By Laureen Knudsen, Chief Transformation Officer, AOD, Broadcom May 06, 2024 3 mins Digital Transformation IT Leadership brandpost Sponsored by Avaya Staying agile in the contact center industry: The role of the connected agent A critical part of the “connected agent” strategy includes easy access to SMEs with a user experience that is simple…and AI is a core component. By Omar Javaid, Chief Product Officer, Avaya May 06, 2024 6 mins Digital Transformation news Atos receives four offers of help Rival bids seek to make the company either an integrated IT services powerhouse or a low-cost provider of data centers as a service. By Peter Sayer May 06, 2024 5 mins Managed IT Services Technology Industry feature 7 IT leadership hacks that deliver results From leaning on peers to accepting inconvenient challenges, CIOs offer time-tested, hard-won advice for achieving and sustaining IT and career success. By Paul Heltzel May 06, 2024 10 mins IT Strategy Staff Management IT Leadership PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe