Media Partners, a Seattle-area company that builds workplace training content, has rebranded to Atana Inc., and raised $6 million in new funding.
Bellevue, Wash.-based Atana has been known for its training solutions around diversity and inclusion, sexual harassment, bias, workplace violence, and more. A new product called Atana Insights combines that content with AI-driven behavioral insights and analytics, to help change attitudes and behaviors on those topics.
“We seamlessly integrate behavioral theory, organizational psychology, and advanced data science to empower organizations to foster positive, lasting behavior change at scale,” Atana CEO John Hansen said.
Atana originally launched in 1993. Hansen, a startup veteran and longtime lecturer at the University of Washington, acquired the company in 2016 and helped accelerate production of new learning content.
Atana has more than 300 enterprise customers, 10 of which have been using and testing Atana Insights this year.
The company employs 31 people and has a satellite office in Boise, Idaho.
Total funding to date is $16 million. The latest Series A tranche was led by John Byrnes of the Byron Group family office in Minneapolis, with two additional family offices participating, as well as members of the Seattle-based Alliance of Angels. Hansen is Atana’s second largest investor.
