The new center, which will offer free workshops and training, is expected to help enterprises accelerate the development of generative AI-based applications while promoting AWS technology. Credit: Gorodenkoff / Shutterstock Amazon Web Services (AWS) on Thursday said that it was investing $100 million to start a new program, dubbed the Generative AI Innovation Center, in an effort to help enterprises accelerate the development of generative AI-based applications. The new program will connect AWS AI and machine learning (ML) experts with enterprises to help them envision, design, and launch new generative AI products, services, and processes, the company said, adding that these applications can be targeted at industries such as manufacturing, healthcare, and financial services among others. The program’s team members — consisting of data scientists, engineers, and application architects — will also support enterprises via free workshops and training, AWS said. Enterprises will also get added support from the AWS Partner Network. The Generative AI Innovation Center will also provide AWS products and services such as Amazon CodeWhisperer, Amazon Bedrock and infrastructure including Amazon EC2 Inf1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. Additionally, customers can build, train, and deploy their own models with Amazon SageMaker or use Amazon SageMaker Jumpstart to deploy some of today’s most popular FMs, including Cohere’s large language models and Hugging Face’s BLOOM among others, the company said. Sales-enablement software provider Highspot and customer engagement software provider Twilio have already signed up for the program, it added. The move to launch a program around building generative AI applications can be seen as a strategic move to not only help reach more enterprise customers but also showcase a proof-of-concept. The Generative AI Innnovation Center follows the blueprint of AWS’ Data Lab program, which was designed to bring enterprise customers and AWS data specialists together to solve complex data challenges in tangible ways, using AWS products and services. In January, the company made the Data Lab program available in India. Related content feature Driving buy-in: How CIOs get hesitant workforces to adopt AI When it comes to AI implementation, change management may be IT leaders’ most challenging step. By addressing employee reluctance with education and upskilling, CIOs can smooth the path. By Eric Frank May 27, 2024 11 mins Change Management IT Skills Staff Management opinion To gain advantage, IT leaders should turn competitors into collaborators As technology rapidly accelerates change and how IT leaders think about business strategy, establishing a clear position with the competition, notably in healthcare, is the best way to successfully evolve. By Jenica McHugh May 27, 2024 6 mins CIO Healthcare Industry Data Quality brandpost Sponsored by Huawei A closer look: Huawei’s Net5.5G Intelligent Cloud Network takes aim at digital productivity By Shirin Robert May 27, 2024 3 mins Digital Transformation Networking brandpost Sponsored by HP How managed device services enable the inclusion of sustainability principles into IT Find out how to Improve resiliency, reduce costs and create better experiences, with the HP-sponsored IDC whitepaper on the benefits of managed device services. By Sherry Brecher May 24, 2024 3 mins Green IT PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe