Ooredoo Kuwait shares in a case study how it increased its monetization of services by using next-generation customer value management to differentiate on the basis of highly relevant customized offers.
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Communication service providers (CSPs) in Kuwait have to compete in a market where the average user consumes 50GB per month, with monthly tariffs starting at just $30.
Faced with the challenge of customers used to effectively unlimited data packages, Ooredoo Kuwait set out to increase its monetization of services beyond connectivity by using next-generation customer value management to differentiate on the basis of highly relevant customized offers.
Download the case study to discover how the company succeeded in:
Watch an interview with Ooredoo Kuwait