STC rapidly adapts to deliver “new normal” digital experience
TM Forum
NOVEMBER 4, 2021
ARPU uplift; 15-point improvement in Net Promoter Score and 14% increase in STC’s brand value. National lockdown measures meant that STC had to close its retail shops, which blocked its primary sales and service channel and hindered brand engagement with customers and local communities. AI Maturity Model. Source: STC.
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