The iPhone 13 event was a case study in Tim Cook-era product refinement
The Verge
SEPTEMBER 15, 2021
For the past ten years, Tim Cook’s greatest accomplishment as Apple CEO has been vastly more of the same. More iPhones, more iPhone accessories, more apps, and so much more money. The iPhone 12 and 12 Mini bento box of upgrades. I like the iPhone 13 Pro’s blue an awful lot, too.) Almost everything got better.
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