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Lululemon is buying exercise hardware startup Mirror for half a billion dollars

The Verge

Lululemon, the company behind trendy fitness apparel, is getting into the hardware business with Mirror. The apparel company’s CEO Calvin McDonald tells The New York Times the purchase is about “strengthening our community and our loyalty and our relationship with our guests and memberships.”

Exercises 107
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Razer, the gaming lifestyle brand and hardware supplier, opening new store in Seattle

GeekWire

Razer, which was founded in 2005, sells gaming hardware such as laptop and desktop computers, headphones and controllers, as well as apparel, bags, chairs and more. The RazerStore is the third in the U.S. for the company, behind San Francisco and Las Vegas. Other locations are in Singapore, London, Hong Kong and Taipei. Razer Photo).

Hardware 114
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Tech Moves: Former AMD named Kymeta CEO; GitHub exec joins Twilio; DocuSign security vet joins Proof; Fred Hutch adds VP

GeekWire

He was previously CEO of Synaptics, a hardware and software giant also based in Silicon Valley. Sellers was previously CMO at Seattle apparel startup TomboyX and vice president of marketing at real estate company Flyhomes. Bergman left AMD in September after four years at the Santa Clara, Calif.-based based company.

CTO 95
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Faze Clan is going public in $1 billion SPAC deal

The Verge

As Wolf notes, this may mean that Faze Clan will have to acquire hardware companies, software, or add some other type of tech brand to its portfolio. Esports organization 100 Thieves did just that earlier this month with its acquisition of Higround, a gaming peripheral company , which complements the group’s knack for apparel design.

Apparel 81
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3D-printed shoe startup steps into $3M to help reduce carbon footprints, localize manufacturing

GeekWire

He is joined by co-founder and chief creative officer Gaia Giladi , a former associate designer at Hybrid Apparel. Hilos is led by its CEO and co-founder Elias Stahl , who previously worked as the VP of product at business management consulting firm Handshake Partners.

3D 76
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ZERO10’s multi-task ML model provides real-time AR try-on for fashion

Dataconomy

AR try-on for apparel and accessories requires complex machine learning (ML) tasks like 3D body tracking and multi-class segmentation, each demanding real-time execution. Market forecasts indicate substantial growth in the coming years, fueled by advancements in hardware, software, and real-world applications.

Fashion 73
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I tested Apple Watch sleep tracking to save you time and battery life

Venture Beast

But the software and hardware don't deliver on that promise. Sleep tracking promises to boost productivity during waking hours and generally improve health. Read More.

Apple 135