How Seattle startup studio Pioneer Square Labs spun out 25 ideas in 5 years — with more on the way
GeekWire
JANUARY 8, 2021
It uses phone calls and structured interviews with customers; landing pages and targeted traffic; and other tools, including custom-built software that helps PSL assess whether it should refine an idea, work on it some more, or kill it. Those who partner with PSL get access to a fine-tuned idea-testing machine and other valuable resources.
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