The secrets of Amazon reviews: Feedback, fakes, and the unwritten rules of online commerce
GeekWire
MAY 19, 2021
Jeff Cohen: “The way I describe it is an X-Y axis. “That’s why Amazon has the Vine program and they used to have the Early Reviewer program. It’s why Amazon is now starting to create the Follow program , where when you launch new products, they’re pushed out to the people who follow you.
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