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TikTok is full of shady secret advertisements

Vox

“While it’s the wild west in TikTok, it’s actually really the wild west everywhere,” Kelly Cutler, a faculty member and director of the integrated marketing communications program at Northwestern University, said. TikTok is also very popular with a desirable and elusive demographic: Gen Z. Lots of money, very few consequences.

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Three Ireland’s trusted youth brand 48 disrupts market with unique digital experience

TM Forum

It captured the excitement of the market with its challenger attitude but after eight years, the brand had faded as its target market grew older and the new crop of digital-native, Generation Z youth were less attracted to the no-frills offer. “Gen Z expect more from their brands. FoodCloud. , 48 features. external_url.

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