Is Your Business Ready for the Programmable World?

Imagine a world where the environment around you is as programmable as software: a world where control, customization, and automation are enmeshed in our surroundings. In this world, people can command their physical environment to meet their own needs, choosing what they see, interact with and experience. Meanwhile, businesses leverage this enhanced programmability to reinvent their operations, subsequently building and delivering new experiences for their customers.

The Accenture Technology Vision 2022 report explains that, increasingly, this “programmable world” is becoming a reality. It is being built on decades of innovation including cameras, smart speakers and microphones, natural language processing, computer vision, edge computing, programmable matter and 5G -- to name just a few. Such technologies are amplifying the capabilities of devices and turning them into an ambient and persistent layer across our built environments.

Already, nearly 80% of executives surveyed believe that programming the physical environment will emerge as a competitive differentiation in their industry. An early example of what’s to come in this space is Amazon’s Sidewalk service. For years, Amazon deployed hundreds of millions of Echo, Ring and Tile products in neighborhoods worldwide. Sidewalk creates a Bluetooth network that can extend connectivity up to half a mile beyond Wi-Fi range and lets anyone with compatible devices connect. If your dog escapes, a Tile tracker on its collar could stay connected thanks to Sidewalk bridges from your neighbors’ homes. This approach of connecting existing IoT devices to create instant smart neighborhoods hints at the power that connecting other, even more sophisticated technologies will soon unleash.

Leading enterprises will be at the forefront of the programmable world, tackling everything from innovating the next generation of customizable products and services, to architecting the hyper-personalized and hyper-automated experiences that shape our future world. Organizations that ignore this trend, fatigued from the promise of IoT, will struggle as the world automates around them. This will delay building the infrastructure and technology necessary to tap into this rich opportunity, and many organizations may find themselves playing catchup in a world that has already taken the next step.

Preparing for the Programmable World

To begin building a new generation of products, services, and experiences in the physical world that meet our new expectations for digital conveniences, enterprises will need a deep understanding of three layers that comprise the programmable world:

1. The connected. The connected devices that enable seamless interaction with our surroundings: IoT and wearables today, ambient computing and low latency 5G-based devices tomorrow.

2. The experiential. Digital twins of the physical world that provide real-time insights into environments and operations and which transform peoples’ experiences within them.

3. The material. A new generation of smart, automated manufacturing alongside innovations like programmable matter and smart materials; programmable matter can -- as the phrase suggests -- be “programmed” to change its physical properties upon direct command or by sensing a predetermined trigger.

Becoming a leader in the programmable world requires wide-ranging experimentation and continuous development across these three layers. Companies that achieve “full stack” programmability will blaze a trail, so it’s important for this journey to start as soon as possible. We recommend that organizations begin addressing the following as a priority:

The programmable world promises to be the most disruptive turning point for business and society in decades. Soon, we will live in environments that can physically transform on command and which can be customized and controlled to an unprecedented degree. With these environments, a new arena for innovation and business competition will be born. Businesses that prepare first, will be best positioned to succeed.