Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. Whereas an unused or an unpaid postpaid connection can result in bill shock. B2C churn modelling.
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