Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
However, the problem of identifying and predicting churn can differ between B2B and B2C customers. It is important for B2B service providers to learn from B2C experiences because these fields are slowly converging. One points to how. Whereas an unused or an unpaid postpaid connection can result in bill shock.
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