Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
In this paper, we review a number of B2B churn prediction solutions from other domains, and draw lessons from B2C markets to prepare a framework for B2B churn prediction for India and South Asia markets. It is important for B2B service providers to learn from B2C experiences because these fields are slowly converging.
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