Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. See figure 1 below for B2B Telecoms and Media churn predictive modeling. IBM blog figure 1.
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