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Massive falls in marketing and advertising – how and when will the market come back?

Trends in the Living Networks

The evidence is now in on what was already clear: the advertising and marketing industries are getting slammed by the coronavirus pandemic. However there are ways that the industry, particularly from an advertiser perspective, could reinvent itself. Media survival… and reinvention.

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Civil rights organizations want advertisers to dump Facebook

Vox

Nearly 99 percent of Facebook’s revenue came from advertising in 2019. The campaign, which was announced in a full-page ad in the Los Angeles Times on Wednesday , adopts a similar approach as previous advertiser-focused efforts that have targeted specific shows and websites. Jaap Arriens/NurPhoto via Getty Images.

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Someone Turned Pricey MasterClass Courses Into Free WikiHows

Gizmodo

MasterClass is one of those services that everyone is aware of thanks to its ubiquitous advertising. But due to its steep subscription price, few have experienced it for themselves. Now the craftsmen behind some of the finest bespoke web content around are giving everyone a chance to experience the nitty-gritty tips … Read more.

Course 98
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AT&T might stop using fake 5G logo after advertising board recommendation

The Verge

Now, the carrier says it may stop the charade after the National Advertising Review Board (NARB) recommended it cease using the misleading term as well as the phrase ”5G Evolution, The First Step to 5G,” in marketing material (via MacRumors ).

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Australia takes the wrong path on Twitter advertising disclosure

Trends in the Living Networks

There is of course no essential difference. As attention shifts from traditional channels such as TV, radio, and newspapers to social media, naturally advertisers want to shift their presence to the emerging channels. The most prominent Twitter advertising platforms, Ad.ly Twitter is media. That is absolutely fine.

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We watched — and shopped — Amazon’s first Black Friday NFL broadcast

GeekWire

No, I didn’t make a hole-in-one on the golf course. The result was a bevy of QR codes shown during breaks that promoted Black Friday deals for products on Amazon.com, as well as other advertiser websites. Advertisements from companies such as Priceline and Carnival had QR codes that pointed customers to their own website.

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Malvertising Is a Cybercrime Heavyweight, Not an Underdog

SecureWorld News

The concept of the term "malvertising" (a portmanteau of "malicious advertising") suggests an overlap with ads, albeit dodgy ones, and therefore fuels the fallacy that its impact hardly goes beyond frustration. Again, a raid as harmful as that commences with what appears to be garden-variety deceptive advertising trickery.