The 12 key elements of iPad media strategy
Trends in the Living Networks
AUGUST 10, 2010
Jan Razeb , CEO, Hungry Mobile (Czech Republic). Abigail Thomas , Head of Strategic Development, ABC. In particular, the iPad is just the vanguard of a coming cornucopia of tablets and other media-friendly mobile devices. Mobile ad networks such as iAd and AdMob will not generate as much revenue as in-house sales.
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