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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Survey 96
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Enhancing AI projects with advanced cloud GPU servers

Dataconomy

This makes them ideal for supporting complex machine learning and deep learning applications that require substantial processing power and parallel computing capabilities. B2B businesses in the machine learning sector are increasingly turning to advanced cloud GPU servers to handle large datasets and run intensive algorithms.

Cloud 45
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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion.

Budget 354
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6 Reasons Why Publishers Need a Mobile App to Expand Reach

Kitaboo

This number is a testimony to the fact that people are more aligned with content consumption through mobile applications. Here’s how a mobile application will boost your publishing business: 1) Participate in the Booming App Economy. 3) One App for B2B and B2C Distribution. 4) Get Customized eReader for Your Books.

Mobile 88
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6 Reasons Why Publishers Need a Mobile App to Expand Reach

Kitaboo

This number is a testimony to the fact that people are more aligned with content consumption through mobile applications. Here’s how a mobile application will boost your publishing business: 1) Participate in the Booming App Economy. 3) One App for B2B and B2C Distribution. 4) Get Customized eReader for Your Books.

Mobile 78
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How do CSPs sell more to SMEs?

TM Forum

which still represents the lion’s share of the industry’s revenue, 75% now believe more than half their revenues will derive from the B2B sector according to TM Forum research. “Most telcos know about the B2B opportunity, including its inherent challenges, but are having a hard time operationalising it.”

B2C 130
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Kimberly-Clark’s business-first approach to digital transformation

CIO Business Intelligence

When it comes to IT strategy, Kimberly-Clark Global CIO Manoj Kumbhat makes one thing very clear: This multinational takes a business-first approach to digital transformation. Still, no transformation — business or otherwise — can succeed without winning over the people involved, especially employees and consumers, Kumbhat notes.