Backcountry modernizes for the cloud era
CIO Business Intelligence
APRIL 26, 2022
Despite nearly $1 billion in online revenue in 2020, the web-based outdoor recreational retailer was running its entire business on an outdated and unsupported e-commerce platform called ADT. The 3C roadmap: CDP, CMS, cloud. For its CDP, Nallani selected Amperity, which provides headless e-commerce, he explains.
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