How Snapchat became the forgotten social platform
Vox
JUNE 9, 2021
That is, until its controversial redesign , which siloed celebrities, influencers, and brands onto the Discover page, away from users’ actual friends. Snap continues to outrank Instagram according to a national survey of 9,800 US teens, although TikTok has emerged as a serious contender in the battle for Gen Z.
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