Harley-Davidson goes direct to the crowd after initial success with creative crowdsourcing
Trends in the Living Networks
JANUARY 10, 2012
The result was this ad: As described in the case study on Victors & Spoils in Chapter 22 of Getting Results From Crowds on Crowd Business Models (you can download the chapter from the free chapters page ), V&S uses a highly select of around 500 experienced creatives.
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