Harley-Davidson goes direct to the crowd after initial success with creative crowdsourcing
Trends in the Living Networks
JANUARY 10, 2012
Last year I wrote about how Harley-Davidson had launched a major advertising campaign using Victors & Spoils , an agency built on crowdsourcing principles. Harley-Davidson has been in the vanguard of using crowdsourcing to fuel its creative marketing initiatives.
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