Harley-Davidson goes direct to the crowd after initial success with creative crowdsourcing
Trends in the Living Networks
JANUARY 10, 2012
So we ran through the [V&S] process a couple times on some lower-level stuff … put a couple lower-level creative briefs in the system to see what we’d get and were so impressed with the quality of that work, the expansiveness of the ideas that we became comfortable this would be a workable model.
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