Moonshots Hit Close To Home: Plant-Based Meats Are No Longer Mission Impossible
Forrester IT
JULY 2, 2019
Now it’s much closer to home. Plant-based meats went mainstream at the speed of light. Back in December 2018, Forrester identified plant-based meat alternatives from startups like Impossible Foods and Beyond Meat as a “moonshot”—a disruptive idea that would address customer needs emerging in the next 3-10 years.
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