Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
A PwC report titled “Finding value for the consumer in The Indian mobile industry” mentions the churn problem in India and suggests a switch from prepaid to a postpaid connection to avoid churn. B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior.
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