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6 Tips for Brands To Engage Sports Lovers With Social Media Marketing

IT Toolbox

Check out these tips on how to boost brand engagement among sports lovers through social media. The post 6 Tips for Brands To Engage Sports Lovers With Social Media Marketing appeared first on.

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Brooks Sports vs. Brooks Brothers: Menswear maker’s social slogan adds new wrinkle to dispute

GeekWire

Brooks Sports alleges that Brooks Brothers’ user of the slogan “Back to Brooks” is the latest violation of its trademark rights. The new owners of Brooks Brothers have denied Brooks Sports’ claims. Brooks Sports’ suit was filed prior to Brooks Brothers Group’s 2020 bankruptcy filing.

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GreenPark Sports launches early access for sports and esports social platform

Venture Beast

Greenpark Sports is a new community that is mixing sports like basketball with video games like League of Legends. Read More.

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MLSE looks to revolutionize sports experience with digital R&D lab

CIO Business Intelligence

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

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Tagboard, which helps cable giants and sports teams produce live content, lands $8M

GeekWire

Seattle-area startup Tagboard raised $8 million to boost its live production technology used by sports and entertainment companies. Founded in 2011, Tagboard launched more than a decade ago, helping teams such as the Seattle Mariners find and display fan social media content at their stadiums during games.

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Report: Seahawks trading Russell Wilson to Denver, ending historic Seattle chapter that eclipsed sports

GeekWire

Drafted in 2012, Wilson owns nearly every Seahawks passing record, according to Seattle Sports , and has a career 104-53-1 record with 292 touchdowns, 87 interceptions and 37,059 yards. Wilson has been a fixture of the community beyond sports, making a mark in technology, entrepreneurship and philanthropy.

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Jeff Bezos joins Drake, NBA stars and others in $80M backing of Overtime sports media brand

GeekWire

Jeff Bezos is among the investors taking part in an $80 million funding round in Overtime , a sports media brand with plans to launch a new basketball league for elite high school players. Overtime plans to use the cash to further expand, branching into NFTs and trading cards and investing more in its sports app. Brooklyn, N.Y.-based

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