Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
It is important for B2B service providers to learn from B2C experiences because these fields are slowly converging. Moreover, the B2B economy is almost twice as large as the business-to-consumer economy (source: Two Steps: A Primer on B2B Experiment, Mahima Hada, January 26th 2021, American Marketing Association). external_url.
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