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For Most Twitter Users “X” Won’t Mark The Spot

Forrester IT

Twitter is no more. By changing Twitter’s app name, Elon Musk has singlehandedly wiped out over fifteen years of a brand name that secured its place in our cultural lexicon. After Elon Musk signaled a name change on Sunday, “X” officially (and hastily) launched overnight – with an “interim” new logo. This is an extremely […]

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Twitter Needs Advertisers, But Advertisers Don’t Need Twitter

Forrester IT

The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. The reality is that Twitter has never been a critical media channel in the overall media mix, comprising just 1.3% The ad experience on Twitter has […].

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Twitter Rebrands Itself While Competitor Threads Flounders

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Musk has confirmed that the company has stopped using the Twitter brand, and all bird imagery associated with the brand will follow soon. The post Twitter Rebrands Itself While Competitor Threads Flounders appeared first on Spiceworks.

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Instagram Owner Meta Develops an Alternative to Twitter

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Meta seeks to create a decentralized social media platform to outpace Twitter, BlueSky, and Mastodon. The post Instagram Owner Meta Develops an Alternative to Twitter appeared first on Spiceworks.

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Why Distributed Tracing is Essential for Performance and Reliability

Speaker: Daniel "spoons" Spoonhower, CTO and Co-Founder at Lightstep

Distributed tracing was developed at organizations like Google and Twitter to address these problems and has also come a long way in the decade since then. Worse, teams often don’t understand what’s affecting performance or reliability – or even who to ask to learn more.

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Twitter Admits Leak of Private Circle Tweets

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Numerous Twitter Circle users reported that people outside their Circle could interact with their private tweets. The post Twitter Admits Leak of Private Circle Tweets appeared first on Spiceworks.

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Twitter Considers Legal Action Against Meta Over Threads Launch

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Meta has allegedly used Twitter’s ex-employees to develop Threads, extracting confidential data. The post Twitter Considers Legal Action Against Meta Over Threads Launch appeared first on Spiceworks.