Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
They label a user as churner if their activity in the churn window drops to some extent relative to the activity in the previous window. Further, they chose a 2-month window to distinguish between the past churners and the current users under observation. What pages do they visit? IBM blog figure 1. external_url.
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