Senkyu: MTN Uganda’s new way to say ‘thank you’ loyalty program
TM Forum
OCTOBER 17, 2021
. : Rebuilt and expanded customer loyalty program, called Senkyu, to acknowledge customers and drive innovative ways to redeem points, including integration with digital payments, which improves financial inclusivity in Uganda. Uganda is a duopoly telecom market where MTN and one other operator enjoy the lion’s share of the market.
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