Forrester IT

DECEMBER 12, 2023

The emergence of CS&T platforms ushers in a new era of upskilling and training focused not on point-in-time test prep but on continual learning, where practitioners go up against the latest attacker techniques individually or as a team to test technical skills, refine documented processes, and improve communication. They’re also using these platforms to acquire emerging skills, like prompt engineering, which are offered by many of the platforms in this evaluation.

Training 281

Training Research Engineering Trends 281

Forrester IT

DECEMBER 12, 2023

Despite touting so much about storytelling, most brand experiences are still designed for marketing funnels. In a world where data deprecation is rapidly constraining customer experiences and digital sameness is ubiquitous, how do leading brands separate themselves from the pack to drive consumer engagement, loyalty and top-line revenue growth?

Strategy 189

Strategy Data 189

Forrester IT

DECEMBER 12, 2023

Our evaluation reveals a field of PIM vendors that are driving top-line business growth by actively managing product information quality within the enterprise and across thousands of channel endpoints.

Trends 231

Trends Enterprise Enterprise Data 231

Forrester IT

DECEMBER 12, 2023

MTV’s “Emily in Paris” is the story of an American marketing executive assigned to her agency’s Paris office. In each episode, she learns something new about the culture, she nails the pitch, there’s a montage of the campaign coming together, then she celebrates with the brand owner at his castle.

231

231

Forrester IT

DECEMBER 11, 2023

There are five key ways that marketing’s role changes when making the shift to buying groups and opportunities. Find out what they are in this week’s Saying Goodbye to MQLs blog.

Groups 395

Groups B2B Research Strategy 395

Forrester IT

DECEMBER 11, 2023

Learn more about the impending changes to Gmail and Yahoo spam rules, along with what you can do about it.

Strategy 304

Strategy 304

Forrester IT

OCTOBER 16, 2023

Hans Christian Anderson’s classic tale of the emperor that gets duped into a fancy, new, and invisible wardrobe provides lessons in swindling, pride, and truth. It’s only when the emperor struts in front of the commoners that a child finally states, “Wait a minute — there’s nothing to this outfit. He’s not wearing anything.

Trends 423

Trends Architecture Security 423

Forrester IT

OCTOBER 16, 2023

Netflix will report its Q3 2023 earnings on Wednesday. Expect the company to have made more headway with its password-sharing crackdown. In spite of this, all eyes (and ears) will be on the state of Netflix’s ad business.

Advertising 406

Advertising Report Company B2C 406

Forrester IT

OCTOBER 16, 2023

The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions. CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights.

B2B 433

B2B 433

Forrester IT

OCTOBER 16, 2023

2023 was the biggest year for US strikes in 40 years. They're an expression of Employee Power – one of the four shocks that will reshape the future of work over the next decade.

Automotive 407

Automotive Healthcare Trends 407

Forrester IT

SEPTEMBER 5, 2023

A few weeks ago, I spoke on a podcast with some of my former colleagues about my experiences in the security industry as a young woman. TL;DR: It’s not always great, and that’s true for many women in the industry.

Security 445

Security Industry Research Trends 445

Forrester IT

SEPTEMBER 3, 2023

Many of the signals we normally use to plan for the coming year are pointing in ambiguous, counterintuitive, or contradictory directions. But submitting to excessive caution would be a mistake.

B2B 407

B2B 407

Forrester IT

AUGUST 31, 2023

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Groups 434

Groups B2B Research Strategy 434

Forrester IT

AUGUST 31, 2023

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite.

407

407

Forrester IT

JULY 26, 2023

Businesses across the globe are dealing with a fast-paced digital world, rising customer expectations and economic uncertainties. In such an environment, it is imperative that they manage their cash flows well to finance their growth ambitions and mitigate financial risks. Corporates source these cash management services from their corporate banking partners.

Banking 195

Banking Financial 195

Forrester IT

JULY 24, 2023

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.

B2B 369

B2B Strategy 369

Forrester IT

JULY 24, 2023

Twitter is no more. After Elon Musk signaled a name change on Sunday, “X” officially (and hastily) launched overnight – with an “interim” new logo. By changing Twitter’s app name, Elon Musk has singlehandedly wiped out over fifteen years of a brand name that secured its place in our cultural lexicon.

Security 368

Security Social Media 368

Forrester IT

JUNE 21, 2023

Forrester is thrilled to announce its inaugural Security & Risk Enterprise Leadership Award, which will recognize security organizations that have transformed the security, privacy, and risk management functions to fuel long-term success. Learn how to apply here.

Enterprise 195

Enterprise Enterprise Security How To 195

Forrester IT

JUNE 21, 2023

If technology executives want to be in the room where the growth conversation happens, they have to earn the right. Learn the most critical things that CIOs, CTOs, and other tech executives need to do to get there.

195

195

Forrester IT

MAY 1, 2023

Financial services (FS) firms are no strangers to innovation. Deep pockets and customer pressure to continually differentiate means that new digital capabilities are constantly in development. Still, this process is not unfettered.

Financial 195

Financial Firewall Cloud Development 195

Forrester IT

MAY 1, 2023

Cybersecurity threats continue to plague organizations, multiplying like Mogwai in the 1984 hit movie “Gremlins” (just don’t feed them after midnight). Forrester data shows that almost three-quarters of organizations reported one or more data breaches in the past 12 months.

Report 370

Report Data Applications Trends 370

Forrester IT

APRIL 28, 2023

Hannover Messe 2023 was bigger than last year, with lots of ChatGPT and metaverse, but also a welcome dose of pragmatism.

195

195

Forrester IT

APRIL 28, 2023

Brands are now putting more of a focus on prioritizing priorities than before: the continual threat of a recession, post-Pandemic volatility with businesses, and what Meta is calling the “Year of Efficiency” across not just how the company is organized, but how they think of their business including the products and projects that comprise it.

Company 195

Company B2C Trends 195

Forrester IT

MARCH 29, 2023

This morning I sat at the feet of HP CEO Enrique Lores as he kicked off HP’s Amplify Partner Conference and welcomed attendees to the two-day event here in Chicago.

HP 368

HP Conference Company 368

Forrester IT

MARCH 28, 2023

The hard work of customer obsession deserves recognition. Discover the finalists for the inaugural Customer-Obsessed Enterprise Award — EMEA.

Enterprise 195

Enterprise Enterprise Insurance Banking 195

Forrester IT

MARCH 28, 2023

Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.

Security 370

Security Microsoft Trends 370

Forrester IT

MARCH 28, 2023

Imagine spending the most of your time during the peak of a New England winter researching for a Forrester Wave™ evaluation on a topic (Infrastructure Automation) that is hotter than ever. Is it a coincidence or did we time it precisely to publish the report at the onset of Spring? I think the latter. ?

Research 195

Research Report Devops Development 195

Forrester IT

MARCH 27, 2023

The Federal Reserve announced on Wednesday that it is hiking interest rates by 25 basis points to a range of 4.75% to 5%. This decision has made headlines because many had hoped for a pause on the Federal Reserve’s continuous interest rate hikes due to the banking system’s volatility.

Strategy 195

Strategy Banking 195

Forrester IT

MARCH 27, 2023

Read on for a look at Forrester’s evaluation of the 13 most significant open banking intermediaries: The Forrester Wave™: Open Banking Intermediaries, Q1 2023.

Banking 195

Banking Financial Architecture Applications 195

Forrester IT

MARCH 27, 2023

In the prior Forrester Wave™ evaluation on contact-center-as-a-service (CCaaS) providers in August of 2020, AI was mentioned offhand a few times. It was not, however, a factor in the Wave scoring at all. A few years changed everything. AI has taken center stage in this year’s Wave, providing new capabilities across many aspects of a CCaaS vendor’s offerings.

Cloud 195

Cloud 195

Forrester IT

MARCH 27, 2023

Ransomware Vulnerability Warnings Are Coming To A Critical Infrastructure Near You The US Cybersecurity and Infrastructure Security Agency (CISA) launched the Ransomware Vulnerability Warning Pilot (RVWP) in January 2023 in response to ongoing concerns about the threat of ransomware. This is the CISA’s ransomware-centric take on external attack surface management for critical infrastructure.

Government 195

Government Security Trends 195

Forrester IT

MARCH 27, 2023

Digital strategy is a continual process of developing and refining a company’s approach to a fast-shifting landscape, one that requires decisions about what to do and what to avoid. As noted corporate strategy expert Roger L. Martin put it, “Strategy is what you choose to do and not do in service of a particular goal.

Tools 195

Tools Strategy Development 195

Forrester IT

FEBRUARY 17, 2023

I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.

Research 195

Research 195

Forrester IT

FEBRUARY 17, 2023

Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers.

B2B 363

B2B Data 363

Forrester IT

FEBRUARY 14, 2023

In 2023 the software industry will continue to grow and expand its share of the overall tech market spend; however, challenges exist. Growth alone is no longer enough, as shifts in investment capital are forcing new emphasis on managing profits and operational costs. Geopolitics will influence changes as well, such as more local hosting options.

Industry 195

Industry Software Software Trends 195

Forrester IT

FEBRUARY 14, 2023

As a customer success manager (CSM) or B2B marketer involved in postsale engagement, you may be hearing more about Customer-Led Growth (CLG), especially as a counterpoint to Product-Led Growth. In the past few weeks, we have seen an uptick in interest about CLG and in the questions we receive as analysts. What is CLG?

B2B 195

B2B 195

Forrester IT

NOVEMBER 15, 2022

Advances in genetics, molecular diagnostic, data science, information technologies and artificial intelligence are expanding doctors’ power to personalize therapies gradually transforming one-size-fits-all care into precision medicine (PM).

Artificial Intelligence 195

Artificial Intelligence Data Healthcare Trends 195