Forrester IT

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Disconnected Messaging Breeds Mistrust

Forrester IT

This blog post is a brief overview of the 2024 B2B Summit North America session, "Building a Connected Messaging Team That Drives Alignment," where VP, Principal Analysts Barry Vasudevan and Ian Bruce will discuss current state of B2B messaging, companies that get it right, and how to build your connected messaging team.

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Building A Zero Trust Roadmap: A Practical Guide

Forrester IT

ZT strategies are often undermined by overly ambitious or haphazard implementation plans that ultimately become incomplete projects and end up stalling or getting scrapped. Successful zero trust implementations tackle fundamental organizational and technology problems before embarking on ambitious transformation projects.

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A Guide For Understanding The Marketing Analytics Landscape

Forrester IT

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success.

Media 231
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Microsoft Unbundling Teams From Microsoft 365 Is Just A Sneaky Price Hike

Forrester IT

Microsoft announced — on April Fool’s Day 2024, no less — that it was unbundling Teams from its various Microsoft 365 plans worldwide. While these new changes affect Microsoft customers worldwide, they mirror the changes that the company announced in August last year for its customers within the European Economic Area and Switzerland.

Microsoft 231
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Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers

Forrester IT

The details of Google’s settlement in a multiyear lawsuit over Incognito Mode became public this week. The lawsuit argued Incognito Mode isn’t actually incognito, violating several federal and California state laws, including illegal wiretapping, invasion of privacy, and breach of contract. The class was seeking $5 billion (not a typo) in damages.

Google 246
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CX Leaders Are Change Leaders

Forrester IT

In his induction speech into the Wisconsin State Bowling Hall of Fame in 2012, my dad referred to me affectionately as the “pied piper” for my ability to inspire others to go along with new ideas (example: a local bowling fundraiser that raised over $300K for breast cancer research).

Examples 231
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Has Digital Advertising Reached Maturity In The US?

Forrester IT

Spending on digital advertising in the US is forecasted to settle into a period of moderate growth. From 2023 to 2028, growth will — for the first time — fall to single digits due to the maturity of the market.