Forrester IT

APRIL 4, 2024

The details of Google’s settlement in a multiyear lawsuit over Incognito Mode became public this week. The lawsuit argued Incognito Mode isn’t actually incognito, violating several federal and California state laws, including illegal wiretapping, invasion of privacy, and breach of contract. The class was seeking $5 billion (not a typo) in damages.

Google 242

Google 242

Forrester IT

APRIL 4, 2024

In his induction speech into the Wisconsin State Bowling Hall of Fame in 2012, my dad referred to me affectionately as the “pied piper” for my ability to inspire others to go along with new ideas (example: a local bowling fundraiser that raised over $300K for breast cancer research).

Examples 228

Examples Research 228

Forrester IT

APRIL 4, 2024

Spending on digital advertising in the US is forecasted to settle into a period of moderate growth. From 2023 to 2028, growth will — for the first time — fall to single digits due to the maturity of the market.

Advertising 288

Advertising Trends B2C Social 288

Forrester IT

APRIL 4, 2024

Read for three key insights on Amazon’s autonomous checkout technology Just Walk Out from an interview with Amazon.

Retail 339

Retail Trends 339

Forrester IT

APRIL 4, 2024

The boundaries of IT service providers are in flux due to a variety of motivations. And too often customers are left with more questions than answers. Read this blog to get four tips for managing service provider transitions.

Trends 175

Trends Cloud 175

Forrester IT

FEBRUARY 9, 2024

AI couldn’t stay out of the headlines in 2023. While there was the ongoing string of generative AI announcements, AI also experienced legislative and litigious scrutiny. Both AI technology companies and enterprises that use these technologies experienced investigations related to their AI use.

Enterprise 242

Enterprise Enterprise Company 242

Forrester IT

JANUARY 3, 2024

Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. Defense contractors (and subcontractors) were nestled, all snug in their beds. With visions of security requirements swirling through their heads.

Security 254

Security Government Trends 254

Forrester IT

JANUARY 3, 2024

Should all brands sell directly to consumers (DTC) online? How should brands work with online marketplaces? What does DTC mean for existing retail partner and distributor relationships? Consumer facing brands still have a lot of questions about their direct-to-consumer (DTC) digital engagement and commerce capabilities. But the opportunities are not one-size-fits-all.

Strategy 212

Strategy Retail Trends 212

Forrester IT

DECEMBER 15, 2023

Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. This blog post reveals the top three practices we see high-performing portfolio marketing teams doing differently.

Survey 242

Survey 242

Forrester IT

DECEMBER 15, 2023

This blog post announces The Forrester Wave™: Cybersecurity Consulting Providers In Asia Pacific, Q4 2023 report.

Report 242

Report Trends Security 242

Forrester IT

NOVEMBER 28, 2023

As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 228

B2C Survey Advertising Trends 228

Forrester IT

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

Social 375

Social Media Software Software 375

Forrester IT

NOVEMBER 28, 2023

On Wednesday 22nd November 2023, the Minister for Home Affairs and Cyber Security, the Hon. Clare O’Neil MP announced the 2023-2030 Australian Cyber Security Strategy, a strategy to which Forrester contributed in April 2023, via a submission to the discussion paper.

Strategy 242

Strategy Security Trends Government 242

Forrester IT

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Programming 242

Programming Retail B2C Trends 242

Forrester IT

OCTOBER 24, 2023

In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.

B2B 388

B2B 388

Forrester IT

OCTOBER 23, 2023

Apple's fintech plays have big implications for its core market and financial services. But it's not the only tech company making moves.

Apple 417

Apple How To Financial Company 417

Forrester IT

OCTOBER 23, 2023

Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?

Cloud 424

Cloud Data Big Data 424

Forrester IT

OCTOBER 23, 2023

I’m excited to share new research called Align by Design I have begun with my colleague Brandon Purcell. We are tackling what I believe to be the biggest technology challenge we face this decade – AI alignment. Come help us with this research.

Research 416

Research Enterprise Enterprise 416

Forrester IT

OCTOBER 23, 2023

As my colleague Brian Hopkins pointed out in his blog Demystifying AI Risks: A Practical Solution for Better Business, the challenge of alignment in artificial intelligence is one that we cannot afford to ignore.

Artificial Intelligence 430

Artificial Intelligence 430

Forrester IT

SEPTEMBER 12, 2023

I’m thrilled to announce our latest research into a problem as old as time (or, at least, my time — 25 years! — in security): the silos between technology and security teams. How big is the problem? Officially, it’s not — according to numerous global technology decision-makers who we survey, cybersecurity is a top priority.

Security 441

Security Survey Research Architecture 441

Forrester IT

SEPTEMBER 12, 2023

Since 2018, Forrester has been tracking how Singaporean customers rate their experience with some of the biggest brands in banking and auto and home insurance. This year’s Singapore Customer Experience Index (CX Index™) study reveals several important findings: CX quality among Singapore’s banks slightly dipped.

Banking 439

Banking Insurance Study Financial 439

Forrester IT

SEPTEMBER 12, 2023

I am pleased to announce two pieces of research I worked on over the summer, focused on continuing to build our research on our outcomes-based enterprise architecture model. Enterprise architects want a best-in-class enterprise architecture department, but they can only achieve this by having the right foundational priorities and architecture capabilities.

Architecture 242

Architecture Enterprise Enterprise Research 242

Forrester IT

SEPTEMBER 12, 2023

Learn more about Zero Trust in the cloud in this preview of our upcoming Security & Risk forum in Washington November 14-15.

Cloud 401

Cloud Security 401

Forrester IT

SEPTEMBER 12, 2023

Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios.

Social 417

Social Security Advertising B2C 417

Forrester IT

SEPTEMBER 11, 2023

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

Study 417

Study Data Company Architecture 417

Forrester IT

SEPTEMBER 11, 2023

Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet. The technology’s wide applicability across industries and occupations will drive massive growth: According to Forrester’s new forecast, generative AI will have an average annual growth rate of 36% up to 2030, capturing 55% of the AI software market.

Internet 443

Internet Media Social Applications 443

Forrester IT

SEPTEMBER 11, 2023

For the past year, I have been doing a deep dive into Forrester’s future fit research and its intersection with security and risk. As a quick refresher, technology organizations fall into one of three categories in their technology strategy: traditional tech, modern tech, and future fit tech.

Strategy 387

Strategy Security Research Applications 387

Forrester IT

SEPTEMBER 11, 2023

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

Survey 403

Survey Study Data Groups 403

Forrester IT

AUGUST 3, 2023

A joint customer success plan is a roadmap to help steer customers towards achieving their desired outcomes.

B2B 195

B2B Research Strategy 195

Forrester IT

AUGUST 3, 2023

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.

Data 195

Data Strategy Business Intelligence 195

Forrester IT

JUNE 29, 2023

Last week, I spent some time at the Cannes Lion 70th International Festival of Creativity. I hadn’t been to the event since back in the days when I was covering mobile advertising for Forrester. It is pretty obvious that over the past 10-plus years, US tech players have progressively dominated the ad industry.

Advertising 195

Advertising Mobile Industry B2C 195

Forrester IT

JUNE 29, 2023

Human-centric principles are becoming increasingly important to organizations in today’s fast-paced and ever-changing business environment. The shift from traditional approaches to a more people-centered mindset has proven to be a game-changer, increasing employee, customer, and partner satisfaction and improving organizational performance. But tech executives are lagging their peers in adopting human-centric practices.

195

195

Forrester IT

JUNE 29, 2023

Realize your maximum revenue operations potential and define your revenue operations strategy by starting with a maturity assessment of your revenue operations capabilities.

Strategy 195

Strategy B2B 195

Forrester IT

MAY 31, 2023

More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees.

Survey 195

Survey Strategy 195

Forrester IT

MAY 30, 2023

It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.

B2B 368

B2B 368

Forrester IT

MAY 30, 2023

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Retail 195

Retail Mobile B2C Trends 195

Forrester IT

MAY 30, 2023

B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage. This blog post covers three things to consider when thinking through how to manage the buyer experience at your organization.

B2B 195

B2B How To 195