Can AI Improve Your Loyalty Program?
Forrester IT
MARCH 26, 2024
Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.
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Forrester IT
MARCH 26, 2024
Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.
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Forrester IT
MARCH 26, 2024
Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what's happening.
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Building on US Securities and Exchange Commission (SEC) Chair Gary Gensler’s speech at Yale Law School on February 13 about AI misuse for fraudulent purposes, Department of Justice (DOJ) Deputy Attorney General Lisa Monaco, speaking at the University of Oxford, indicated stiffer sentences for offenses that are made significantly worse by the misuse of AI.
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Forrester IT
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Forrester IT
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If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.
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It's time to take a look back and score our 2023 cloud predictions. Find out where we accurately predicted cloud trends and where we missed the mark for cloud in 2023.
Forrester IT
FEBRUARY 6, 2024
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Forrester IT
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Amid a competitive healthcare landscape and younger generations’ increasing skepticism toward health insurers, health plans must reimagine their engagement approach to foster loyalty, trust, and connection with their members.
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Forrester IT
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Forrester IT
OCTOBER 17, 2023
We reviewed 50 brand and retailer websites during Amazon’s October Prime Big Deal Days — here are our findings.
Forrester IT
OCTOBER 16, 2023
Hans Christian Anderson’s classic tale of the emperor that gets duped into a fancy, new, and invisible wardrobe provides lessons in swindling, pride, and truth. It’s only when the emperor struts in front of the commoners that a child finally states, “Wait a minute — there’s nothing to this outfit. He’s not wearing anything.
Forrester IT
OCTOBER 16, 2023
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The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions. CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights.
Forrester IT
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2023 was the biggest year for US strikes in 40 years. They're an expression of Employee Power – one of the four shocks that will reshape the future of work over the next decade.
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SEPTEMBER 6, 2023
In recent years, VMware has faced major headwinds: It migrated its clients from on-premises to public cloud, changed to a cloud-native application development paradigm, shifted to subscription licensing, had frequent cycles of M&A activities, and experienced unfavorable macroeconomic environments. Despite these, VMware registered modest revenue growth.
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SEPTEMBER 5, 2023
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A few weeks ago, I spoke on a podcast with some of my former colleagues about my experiences in the security industry as a young woman. TL;DR: It’s not always great, and that’s true for many women in the industry.
Forrester IT
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In June, Forrester announced our inaugural Security & Risk Enterprise Leadership Award. Today, we’re extending the deadline for submissions to September 12 to give applicants time to finish their much-needed summer vacations and complete the application process.
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JULY 26, 2023
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Forrester IT
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Businesses across the globe are dealing with a fast-paced digital world, rising customer expectations and economic uncertainties. In such an environment, it is imperative that they manage their cash flows well to finance their growth ambitions and mitigate financial risks. Corporates source these cash management services from their corporate banking partners.
Forrester IT
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Forrester IT
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Forrester IT
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Forrester IT
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Forrester IT
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Forrester IT
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Forrester IT
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Forrester IT
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The year ahead will be a tumultuous one for software developers. Read Forrester's top three predictions for software development in 2023.
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