Forrester IT

JANUARY 22, 2024

It’s that time of year again, when many clients are in phase 0 or what Forrester calls a pre-RFP assessment period of strategically planning of what to do with their legacy enterprise HCM and Finance applications or contemplating massive HR and Finance operations transformation, we highly encourage all LE and ME organizations to read our […]

Industry 285

Industry Enterprise Enterprise Applications 285

Forrester IT

DECEMBER 21, 2023

As technology continues to evolve, so does the future of operations. Advancements in natural language processing and deep learning will make AI-driven operations and agile knowledge management even more intuitive and human-like.

Agile 276

Agile Strategy 276

Forrester IT

DECEMBER 19, 2023

Do architects need to practice business architecture in order to deliver true business value? I sometimes speak with architecture teams who say apologetically, “We haven’t gotten to business architecture yet – we’re still very technical.

Architecture 251

Architecture 251

Forrester IT

DECEMBER 19, 2023

A client recently asked me to list the root causes of localization quality problems. The length of the list surprised them! Localization – making your content, apps, products, and other experiences appropriate for a locale – is critical to global market penetration.

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264

Forrester IT

DECEMBER 19, 2023

I’m approaching two years in my role here at Forrester, where I serve as a strategic advisor and thought partner to senior customer experience (CX) leaders. As a long-time CX practitioner and enthusiast, it’s been inspiring to be part of the “extended team” across such a diverse set of brands and industries.

Industry 235

Industry 235

Forrester IT

NOVEMBER 7, 2023

The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent. When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.

B2B 382

B2B Fashion Company 382

Forrester IT

NOVEMBER 7, 2023

Here's a sneak peak on how US consumers plan to shop this winter holiday season.

Retail 365

Retail B2C Trends 365

Forrester IT

NOVEMBER 7, 2023

Read Forrester’s high-level takeaways from OpenAI’s first developer conference in November 2023.

Conference 386

Conference Development 386

Forrester IT

NOVEMBER 2, 2023

Double 11 (aka Singles’ Day), the world’s largest shopping festival, is entering its 15th year. We expect to see a combination of old and new. The Good Old Discounts Are Back To consumers, the thrill of Double 11 lies in deep discounts and low prices.

Meeting 251

Meeting Retail Trends 251

Forrester IT

OCTOBER 27, 2023

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong.

Trends 391

Trends Retail Media B2C 391

Forrester IT

OCTOBER 27, 2023

Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month. Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually.

Mobile 391

Mobile Advertising Microsoft B2C 391

Forrester IT

SEPTEMBER 25, 2023

Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law.

Report 235

Report Government Financial Social 235

Forrester IT

SEPTEMBER 20, 2023

In a 2016 New York Times Magazine profile of Ben Rhodes, President Obama’s then deputy national security adviser for strategic communications, Ben was quoted as calling the American foreign-policy establishment “the Blob.

Security 458

Security Industry Policies Trends 458

Forrester IT

SEPTEMBER 20, 2023

In these stormy days, savvy business captains want to make sure all their employees are happy and productive. They also realize that good software is indispensable if you want to differentiate your business from the competition – and if you want exceptional software, you need a high-caliber crew to build it.

Development 422

Development Software Software Devops 422

Forrester IT

SEPTEMBER 20, 2023

We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

Advertising 411

Advertising B2B Media 411

Forrester IT

SEPTEMBER 15, 2023

Revenue Operations requires new capabilities, new processes, and a change-agent mindset from leaders which can propagate myths and misconceptions.

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438

Forrester IT

SEPTEMBER 15, 2023

Each year, we gauge the state of the digital process automation (DPA) market in our comprehensive survey.

Survey 440

Survey Budget Trends 440

Forrester IT

SEPTEMBER 15, 2023

There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow?

Enterprise 457

Enterprise Enterprise 457

Forrester IT

AUGUST 15, 2023

Clari's acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.

369

369

Forrester IT

AUGUST 10, 2023

We received many great questions in our webinar on why leads-centric marketing approaches don’t work. In the first post of a multipart blog series, we focus on the shift from leads to opportunities.

B2B 195

B2B Research Strategy 195

Forrester IT

JUNE 7, 2023

Gen Z employees, those workers born between 1997 and 2012, are entering your organization and will account for 27% of the workforce by 2025. To counter the myths and misconceptions about Gen Z, we surveyed thousands of Gen Zers in multiple countries.

Survey 195

Survey Research Report 195

Forrester IT

JUNE 7, 2023

When Buy-In Goes Wrong — Perspectives From A Former CISO/CSO In my last blog, I talked about how “it takes a village” from the perspective of the job being bigger than any one person and the many benefits of being involved in the CISO community to leverage the collective power of a broad support base.

Trends 195

Trends Security 195

Forrester IT

JUNE 5, 2023

Over the past few weeks, my colleagues have described how platforms, practices, and partners drive a future fit technology strategy that enables growth, scale, and innovation. But one thing underpins the entire strategy — people.

Strategy 195

Strategy 195

Forrester IT

JUNE 1, 2023

The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence. (1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI.

Artificial Intelligence 195

Artificial Intelligence Advertising B2C 195

Forrester IT

MAY 11, 2023

Marketing transformation, which is a significant shift in an organisation’s marketing approach, often becomes necessary for companies striving to remain relevant and competitive in today’s rapidly changing market landscape. From evolving customer needs and preferences to emerging technologies and channels, businesses must continuously adapt their marketing capabilities to drive revenue growth and increase customer engagement.

Company 195

Company B2B Research Strategy 195

Forrester IT

APRIL 12, 2023

Pity our friend ChatGPT — he is misunderstood and destined to disappoint every C-suite executive who sees him as a magic force that eliminates the need for human agents in their contact center. He is a powerful fellow that will have an outsized impact on the contact center, but not yet and not on his own.

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74

Forrester IT

MARCH 21, 2023

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

Tools 370

Tools Microsoft 370

Forrester IT

MARCH 7, 2023

Employees are overwhelmed with meetings: Back-to-back meetings; poorly run meetings; and just flat-out too many meetings. The frequency of meetings increased by 13% during the first year of the pandemic and leaders tell us those meetings were sticky – they never fell off of calendars.

Meeting 195

Meeting 195

Forrester IT

MARCH 2, 2023

Given years of cyberespionage, attacks on elections, and, more recently, the melding of kinetic and digital warfare in the Russia-Ukraine war, private sector security leaders in all industries must recognize and prepare for more brazen and frequent nation-state cyberattacks.

Security 370

Security Industry Report Trends 370

Forrester IT

MARCH 2, 2023

High-growth companies see brand activation as a vital part of their strategy — even in economic uncertainty. Here are some of the ways that these organizations prioritize it.

Budget 195

Budget Strategy Company B2B 195

Forrester IT

FEBRUARY 28, 2023

I’ve been working with a long list of financial services companies from various subsectors on their cloud strategies. Each wants to know how to best take advantage of cloud while meeting stringent (and shifting) regulatory requirements. It’s been a long road for financial services and cloud. Here’s a little bit of history.

Financial 195

Financial Cloud Meeting Strategy 195

Forrester IT

JANUARY 26, 2023

CMOs: You’ve made it to 2023. We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.” But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.

B2C 195

B2C Report Advertising Trends 195

Forrester IT

JANUARY 26, 2023

Banks must build a robust business case and demonstrate ROI to support their financial well-being programs.

Financial 195

Financial Programming Banking How To 195

Forrester IT

JANUARY 25, 2023

Will companies cutback on DEX in 2023? Not the smart ones. Customers often ask whether companies will invest less in DEX in 2023 given the economic pressure. A few assumptions drive the question: DEX is not as high of a priority as other areas, like customer experience (CX).

Tools 195

Tools Company Trends 195

Forrester IT

JANUARY 25, 2023

Yesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising. According to the Department’s complaint, Google’s dominance enables the company to take at least $0.30 of every dollar spent using Google’s advertising technology.

Google 369

Google Advertising Company B2C 369

Forrester IT

JANUARY 18, 2023

Being a Forrester marketing operations analyst for 60+ days, my learning journey has been quite informative. Check out what I have discovered so far. From the view of an ex-marketing operations practitioner, I highlight what I would have done differently if I had access to the Forrester assets when I was a practitioner. This blog shares recommendations for marketing operation leaders.

Research 195

Research B2B Strategy 195

Forrester IT

JANUARY 19, 2023

Manufacturers in China use low-code development platforms to support their digital initiatives. Many adopt low-code platforms to build form-based web apps for broad use cases, but that’s just the beginning. Advanced companies support more sophisticated data-centric applications with improved data management and integration capabilities.

Case Study 195

Case Study Study Applications Development 195