Forrester IT

FEBRUARY 21, 2024

Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.

System 424

System Strategy 424

Forrester IT

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 340

B2B Artificial Intelligence Programming Research 340

Forrester IT

FEBRUARY 2, 2024

Written with Luca Lo Scavo. According to Forrester data, about one in three global organizations identify risk and governance as barriers for generative AI adoption, but those concerns are set to grow even more now that the EU AI Act is becoming a reality.

Government 313

Government Data Artificial Intelligence 313

Forrester IT

DECEMBER 27, 2023

Danger! Obstacles Ahead! Customer experience (CX) has been a professional competency for two decades, and “Prove CX ROI” is still our CX clients’ top priority! Forrester’s data shows that 86% of CX professionals are building (or rebuilding) their business cases.

Data 251

Data B2B Strategy 251

Forrester IT

DECEMBER 27, 2023

In this blog, I look at digitizing an employee experience for both the benefits of sustainability and accessibility. While digitization is relatively easy with a broad technology landscape, making changes for sustainability or accessibility is much harder to do.

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251

Forrester IT

NOVEMBER 22, 2023

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. Let’s explore the ingrained mindsets that B2B marketing leaders must abandon to evolve and thrive.

B2B 438

B2B Company Research Strategy 438

Forrester IT

NOVEMBER 21, 2023

Here are Forrester's top 10 insights and analysis on Apple's FY2023. Read more to see our key takeaways from the company's latest reporting.

Analysis 411

Analysis Apple Report Company 411

Forrester IT

NOVEMBER 20, 2023

Amid all of the buzz around Copilot at Microsoft Ignite last week, SharePoint Premium was revealed. While this is partially a branding and licensing streamlining effort, SharePoint Premium will continue to evolve into an AI-powered content platform with document automation, metadata enrichment, and other intelligent content services.

Microsoft 409

Microsoft Licensing Architecture Applications 409

Forrester IT

NOVEMBER 20, 2023

Practice inclusive design this holiday season to unlock on long-term benefits. Here are four ways to implement responsible design.

Retail 458

Retail B2C Trends 458

Forrester IT

OCTOBER 10, 2023

In most successful organizations, software developers align their goals with the goals of the business. In the real world, though, that’s not what happens. Instead, where you sit in the organization determines how you believe development teams should succeed.

Development 425

Development Software Development Survey Analysis 425

Forrester IT

OCTOBER 10, 2023

This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

Strategy 443

Strategy Architecture Meeting B2B 443

Forrester IT

AUGUST 28, 2023

Insider threat struck the world of professional sports recently when an employee of the NBA team the New York Knicks allegedly shared proprietary information with another NBA team, the Toronto Raptors. In a case of sports espionage, the Knicks are suing the Raptors for theft of assets that could give the Raptors a competitive advantage.

Sports 368

Sports Data Trends Security 368

Forrester IT

AUGUST 28, 2023

“I saw the angel in the marble and carved until I set him free.” There is no proof that Michelangelo said this, but it is a beautiful metaphor apropos to building conversational AI (chatbots and voice self-service) applications with generative AI and large language models (LLMs).

Applications 369

Applications 369

Forrester IT

AUGUST 28, 2023

Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.

Security 370

Security Data Survey Trends 370

Forrester IT

JULY 21, 2023

My favorite thing we uncovered in our research is a use case where brands use the shared UC and CC infrastructure to blur the lines between remote offices and a centralized contact center, resulting in better customer experiences and more efficient customer service.

Research 195

Research Strategy 195

Forrester IT

JULY 19, 2023

The Goal Is To Activate Diversity, Not Just Tolerate It Some of our DEI initiatives start and stop at the “representation acquisition pipeline” (or the attempt to hire more diverse people into the organization). This will inevitably lead to many ongoing challenges once you get them in the door.

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150

Forrester IT

JULY 20, 2023

The only the thing more complex than running on Kubernetes is figuring out how to run containerized apps consistently across different environments without it. Find out more in this preview of our Technology & Innovation North America event.

How To 150

How To Devops Trends Development 150

Forrester IT

JULY 19, 2023

The much-anticipated Barbie movie releasing on July 21 comes with a bold promise – it’s for those who love Barbie as much as it is for those who hate her.

B2C 150

B2C Trends 150

Forrester IT

MARCH 22, 2023

All signs point to Covid-19 Pandemic being fully behind us: the Biden Administration’s intention of Covid-19 national and public health emergencies are set to end on May 11th 2023, consumers’ comfort in pre-Pandemic activities, like going to a concert or a museum, are increasing over time, and while travel is recovering, the lack of full […]

Travel 195

Travel Energy B2C 195

Forrester IT

MARCH 22, 2023

Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.

B2B 195

B2B Engineering Strategy 195

Forrester IT

MARCH 22, 2023

Meet the finalists for Forrester’s inaugural North American Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award.

Meeting 195

Meeting Enterprise Enterprise Strategy 195

Forrester IT

MARCH 22, 2023

Poor risk management practices, a questionable corporate culture, and a long series of scandals created an explosive mix that led to Credit Suisse’s collapse and consequent acquisition by rival UBS. While each theme deserves its own analysis, the sum of these events provides a crisp example of how the bank undermined the very definition of trust that ultimately caused its collapse.

Banking 195

Banking Analysis Examples Financial 195

Forrester IT

MARCH 22, 2023

The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints.

Retail 195

Retail Trends 195

Forrester IT

MARCH 21, 2023

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

Tools 370

Tools Microsoft 370

Forrester IT

DECEMBER 27, 2022

Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […].

Research 370

Research 370

Forrester IT

NOVEMBER 7, 2022

From the city to the farm, market forces will have a dramatic impact on edge, IoT, and networking. Learn more in our 2023 predictions.

Network 195

Network Internet Security 195

Forrester IT

NOVEMBER 7, 2022

Learn some of the common shortfalls of corporate emissions reduction targets and how you can craft a greenhouse gas target that withstands stakeholder scrutiny.

How To 195

How To 195

Forrester IT

NOVEMBER 7, 2022

Learn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.

Apple 368

Apple Strategy B2C 368

Forrester IT

NOVEMBER 6, 2022

Pandemic-induced isolation increased people’s online activity but also caused many to suffer from depression and insecurity. Criminals have taken advantage of this vulnerability to steal customer identities and take over their financial accounts to facilitate money laundering. Forrester sees that: Crypto and trade-based money launderings are increasing.

Company 195

Company Financial 195

Forrester IT

NOVEMBER 6, 2022

As open enrollment commences, health insurers face a major knowledge gap, preventing them from engaging their members.

Insurance 367

Insurance Healthcare Trends 367

Forrester IT

NOVEMBER 7, 2022

Our New Report “How Customer Experience Drives Business Growth, 2022” Puts A $-Value On Improving CX By One Point Many CX leaders find it hard to make the case for investing in CX. That’s why Forrester built industry-specific models that demonstrate how CX improvements drive business growth through increased customer loyalty. Read our report “How […].

Report 195

Report Industry 195

Forrester IT

NOVEMBER 7, 2022

Functionality in retail and corporate banking is not highly differentiating anymore. In the future, only those that can support partner solutions in their ecosystem seamlessly can fully cope with banking industry's expanding requirements.

Banking 195

Banking Software Software Retail 195

Forrester IT

NOVEMBER 4, 2022

Elon Musk’s Twitter takeover has been – at best – chaotic and tumultuous. Advertisers are uncertain about what direction the company will take: What will happen with content moderation? Will Twitter become a mainstream Gab with a steady flow of disinformation? While Musk has tweeted that “nothing has changed with content moderation,” racist tweets have […].

Advertising 195

Advertising Company B2C Social 195

Forrester IT

SEPTEMBER 16, 2022

Will enterprises pay big money for both public cloud IaaS and VMware cloud infrastructure services just to get past hyperscaler lock-in? That’s VMware’s wager in a multicloud and hybrid world, and the company’s flagship user event touted a series of services and offerings to convince customers to take VMware with them as they move from […].

Vmware 195

Vmware Cloud Enterprise Enterprise 195

Forrester IT

AUGUST 2, 2022

Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.

Retail 369

Retail Trends 369

Forrester IT

AUGUST 1, 2022

Location data is getting a lot of attention lately — most recently thanks to the Federal Trade Commission’s announcement that it is “committed to fully enforcing” laws that protect sensitive data, including location and health, after the overturning of Roe v. Wade. This is part of a long-running saga that includes Vice calling out data […].

Data 195

Data B2C 195

Forrester IT

AUGUST 1, 2022

We’ve said it many times: security matters, and security leaders have more influence and access to boards and senior executives than ever. Thanks to external forces like ransomware attacks, evolving security and privacy legislation, and existential loss of cyber insurance dread, they get it at the top. But that doesn’t always translate to into engagement […].

Information Security 370

Information Security Security Insurance Government 370