Forrester IT

APRIL 10, 2024

Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., forbes.com.

Advertising 235

Advertising Company B2C 235

The Verge

JUNE 28, 2020

Starbucks will join the growing list of corporate entities pausing advertising on social media platforms, the company said in a blog post Sunday. The Coca-Cola Company went a step further and announced Friday it was pausing all digital advertising on all social media platforms globally beginning July 1st.

Advertising 138

Advertising Media Social Company 138

Forrester IT

OCTOBER 16, 2023

Expect the company to have made more headway with its password-sharing crackdown. Last quarter, the company said that revenue from advertising is “not yet material enough” but that it’s […] Netflix will report its Q3 2023 earnings on Wednesday.

Advertising 410

Advertising Report Company B2C 410

GeekWire

JANUARY 31, 2024

Analysts will be watching growth rates for Amazon Web Services and advertising; potential impact from faster shipping times ; and updates related to generative AI, which was the big theme at the AWS re:Invent conference in November. Wedbush said in a recent report it expects Q4 operating income to exceed company guidance.

Advertising 86

Advertising Web Services Conference Report 86

GeekWire

FEBRUARY 1, 2024

The company’s cloud, advertising, and third-party seller services businesses met or exceeded estimates in Q4, while overall operating income increased to $13.2 The company continues to trim its headcount, with smaller cuts coming to Alexa, music, and other divisions. Advertising brought in $14.6 billion, up 14%.

Advertising 102

Advertising Cloud Retail Web Services 102

CIO Business Intelligence

JANUARY 23, 2024

The US Federal Trade Commission (FTC) ordered Intuit, a TurboTax software maker, to stop advertising its services as free if they are not free for most of its users. Alternatively, the company will need to reveal the percentage of consumers who qualify for its free services. The FTC voted 3-0 to issue this order against Intuit.

Advertising 98

Advertising Software Software Financial 98

Forrester IT

JANUARY 25, 2023

Yesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising. According to the Department’s complaint, Google’s dominance enables the company to take at least $0.30

Google 369

Google Advertising Company B2C 369

GeekWire

JUNE 29, 2020

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook advertising boycott that has enlisted REI, Levi’s, Coca-Cola, and other big companies. (GeekWire Photo / Monica Nickelsburg).

Advertising 143

Advertising Microsoft Report Media 143

Venture Beast

JUNE 18, 2020

civil rights groups called on companies to pause advertising on Facebook, saying the social network is not doing enough to stop hate speech. Read More.

Advertising 84

Advertising Groups Company Social 84

TechSpot

NOVEMBER 12, 2021

These days, in-game advertising is the rule, not the exception. According to an Omdia survey, gaming companies around the world raked in over 42 billion dollars in 2019, solely from in-game ads.

Advertising 114

Advertising Survey Company 114

IT Toolbox

AUGUST 24, 2017

Instagram, a Facebook owned photo sharing site, has reached 1 million companies using its social media platform to advertise their products to Instagrammers.

Advertising 113

Advertising Company Media Social 113

GeekWire

FEBRUARY 3, 2022

Industry trends, consumer shopping habits, and Amazon’s continued e-commerce dominance have helped turn the tech giant into an advertising behemoth. The company’s ad business recently surpassed a $30 billion annual run rate in the third quarter. The company also has a streaming deal with the National Football League.

Advertising 102

Advertising Google Trends Retail 102

GeekWire

DECEMBER 21, 2021

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. The Redmond company reported $2.7 The companies say the acquisition will require customary regulatory approvals.

Advertising 123

Advertising Microsoft Financial Report 123

IT Toolbox

DECEMBER 8, 2023

The post 82% of Ad Sales Professionals Wish Their Companies Provided More Software for Their Jobs appeared first on Spiceworks. Almost two-thirds of professionals report losing a potential business due to insufficient technology resources.

Software 284

Software Software Company Resources 284

GeekWire

JUNE 2, 2023

Microsoft says it will dispute the legal basis of an expected fine from Irish regulators over LinkedIn’s targeted advertising practices. Irish regulators have been investigating LinkedIn and other companies over the allegations since 2018, the company told investors in the note, without providing further details.

Advertising 75

Advertising Microsoft Data Company 75

Gizmodo

DECEMBER 7, 2021

As first reported by Axios , a collective of some 200 newspapers are currently suing Google and Facebook, alleging that the tech giants have unfairly manipulated the advertising market in ways that directly damage their publications. Read more.

Advertising 126

Advertising Google Report Artificial Intelligence 126

IT Toolbox

FEBRUARY 21, 2024

Almost a year after Reddit made difficult changes to monetize its data at the expense of losing some important users, the company reportedly secured a $60 million deal. They can offer a legal high ground and allow companies like Reddit to reduce their advertising dependency, much to the delight of users.

Licensing 261

Licensing Advertising Training Report 261

GeekWire

JULY 29, 2021

Amazon’s advertising business continue to grow rapidly as it is now one of the company’s key sources of revenue. In the company’s second quarter earnings report , Amazon said its “Other” category generated $7.9 (GeekWire Photo). billion last quarter. exceed expectations. billion in revenue.

Advertising 104

Advertising Industry Web Services Comparison 104

Venture Beast

AUGUST 17, 2020

Mobile advertising spending has become a must for companies and brands during the pandemic, said App Annie's Amir Ghodrati. Read More.

Advertising 138

Advertising Mobile Company Wireless 138

Forrester IT

JULY 12, 2022

Advertising industry growth has not yet stalled, counter to the misguided headlines. Despite rising inflation, concern for recession, and agency and tech company layoffs, U.S. advertising industry job growth remains strong. According to the U.S.

Advertising 68

Advertising Industry Company Trends 68

Trends in the Living Networks

APRIL 6, 2020

The evidence is now in on what was already clear: the advertising and marketing industries are getting slammed by the coronavirus pandemic. However there are ways that the industry, particularly from an advertiser perspective, could reinvent itself.

Advertising 128

Advertising Real Estate Media Financial 128

TechSpot

APRIL 16, 2022

Sources close to Microsoft recently told Business Insider that the new feature would provide a marketplace for ad placement companies to work closely with developers to secure space and place ads in free-to-play titles. The move would expand Xbox's in-game advertising model, historically limited to Xbox dashboard ads or specialized.

Advertising 107

Advertising Microsoft Development System 107

Gizmodo

NOVEMBER 10, 2021

If you thought affordable TV giant Vizio was primarily a hardware company, you’d be wrong. At least in terms of where its money is coming from, Vizio is becoming an advertising firm. Read more.

Advertising 106

Advertising Hardware Company Apple 106

GeekWire

APRIL 26, 2023

(GeekWire Photo / Kurt Schlosser) Amazon began notifying employees impacted by its latest round of layoffs on Wednesday, as the company continues to trim headcount to cut costs. The layoffs are part of the 9,000-person corporate workforce reduction announced by the company in March. Amazon reports its first quarter earnings Thursday.

Advertising 141

Advertising Resources Web Services Insurance 141

The Verge

JANUARY 25, 2021

million, by the Norwegian Data Protection Authority for illegally sharing private information about Grindr users to advertisers, according to The New York Times. One of those advertisers was MoPub, Twitter’s mobile ads company.) Grindr will be fined 100 million Norwegian kroner, or about $11.7

Advertising 110

Advertising Data Government Mobile 110

Gizmodo

OCTOBER 26, 2021

The company, which has 55.1 million active accounts, reported $532 million in revenue from its platform business, which includes advertising, in Q2. Roku is best known for the adorable set-top boxes and compact streaming sticks it sells, but ads have been Roku’s real cash cow for a while now. So it’s no surprise that… Read more.

Advertising 99

Advertising Report Company Internet 99

Gizmodo

MARCH 4, 2021

Texas Attorney General Ken Paxton is suing the company for “false, misleading, and deceptive advertising and marketing practices” that he… Read more. Griddy, the Texas power supplier that’s made headlines recently for customers’ sky-high energy bills in the wake of widespread winter storm outages , has racked up another lawsuit.

Advertising 114

Advertising Energy Company 114

ComputerWorld IT Management

JANUARY 10, 2023

Meta has launched the AI-based Variance Reduction System (VRS) in the US, to reduce bias in the distribution of advertisements, after working in partnership with the Department of Justice for a year. The company’s ads were said to facilitate certain demographic groups over others, through indirect profiling.

Advertising 63

Advertising System Social Groups 63

Gizmodo

AUGUST 27, 2020

Of all the big tech companies, Apple has arguably the best privacy policies. Once the new OS update hits this fall, users can choose to hide their device’s “Identifier for Advertisers” (IDFA) number from apps. And if you do, advertisers… Read more. And with iOS 14, Apple is making yet another big privacy-focused upgrade to iOS.

Advertising 98

Advertising How To Apple Policies 98

The Verge

MARCH 1, 2021

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acquiring Nielsen’s Advanced Video Advertising unit. Giving up a percentage of that advertising revenue is a tough pill to swallow.

Advertising 83

Advertising Video Network Company 83

TechSpot

MARCH 31, 2024

The Wall Street Journal reports that Discord will begin in-app advertising within the coming week. The decision abandons the platform's long-time stance against using paid advertisements and promotions. The change is part of the company's plan to boost gaming-related and Nitro subscription revenue. Read Entire Article

Advertising 137

Advertising Journal Report Company 137

GeekWire

FEBRUARY 8, 2021

Plus, the company’s earnings were consistent with the past few quarters: Amazon is firing on all cylinders. One tidbit that flew under the radar: Amazon’s “Other” business segment, which consists mostly of its advertising business, surpassed its “Subscription services” segment. “It was up $2.5

Advertising 104

Advertising Comparison Web Services Google 104

The Verge

MAY 21, 2021

Twitch is launching a dedicated category for hot tub streams after claiming that it has received pushback from advertisers and viewers about how the trend has taken over the platform. Earlier this week, Twitch pulled advertising from some hot tub streamers without warning.

Advertising 78

Advertising Company Policies Trends 78

The Verge

JULY 1, 2021

A new Russian law will require large social media companies to open offices in Russia if they don’t want to face advertising bans or other penalties , according to a report by Reuters. According to a Russian official, the law affects companies that have over 500,000 Russian visitors a day.

Advertising 64

Advertising Company Government Media 64

Gizmodo

JULY 30, 2021

Amazon says it intends to challenge a record $886 million fine imposed by a European Union privacy regulator over what the company says are perceived privacy violations related to its advertising technology. Read more.

Advertising 73

Advertising Company Journal Social 73

Forrester IT

JANUARY 11, 2022

Cigna Health, Coca-Cola, Facebook, Mercedes, Philips, Planet Fitness, and Walmart each ran agency reviews in 2021 resulting in hiring a global marketing company to manage creative, […].

Company 195

Company Advertising B2C Trends 195

Dataconomy

FEBRUARY 5, 2024

Snap, the company behind the popular social media app Snapchat, is making headlines again with its decision to reduce its workforce by about 10 percent. This move comes as the company continues to face hurdles, particularly in expanding its product line and stabilizing its financials. Snapchat layoffs 2024 came earlier than expected.

Company 60

Company Financial Advertising Trends 60