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84% of Enterprise Marketers Are Concerned About Ad Fraud in Digital Display Advertising

IT Toolbox

According to many enterprise marketers, measuring accurate ROI and performance metrics is a top challenge. The post 84% of Enterprise Marketers Are Concerned About Ad Fraud in Digital Display Advertising appeared first on Spiceworks.

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Amazon earnings preview: Advertising and AWS expected to continue fueling profits

GeekWire

Analysts will be watching for continued growth in the company’s key profit drivers: advertising and cloud computing. Enterprise spending on cloud infrastructure was up 20% in the fourth quarter of last year, according to Synergy Research Group. Advertising brought in $14.6 AWS reported profits of $7.2

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FTC forbids Intuit from advertising services as ‘free’

CIO Business Intelligence

The US Federal Trade Commission (FTC) ordered Intuit, a TurboTax software maker, to stop advertising its services as free if they are not free for most of its users. Enterprise Applications Alternatively, the company will need to reveal the percentage of consumers who qualify for its free services.

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Podcast advertising could be a blueprint for cookieless advertising

Venture Beast

Podcasts are a great example of why contextually relevant and cookieless ads are a key component of advertising strategies. Read More.

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Web browsers: Reimagining remote work needs at the enterprise level

CIO Business Intelligence

So, what sets enterprise browsers apart? Consumer browsers, such as Google Chrome and Microsoft Edge, are designed primarily for individual use and advertising purposes. The enterprise browser creates a secure workspace that is isolated from the machine by embedding advanced security mechanisms in the browser. Cloud Computing

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The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019 — A Tale Of Dueling Priorities Fueled By Customer Obsession

Forrester IT

The story of enterprise marketing software suites (EMSS) is one of relentless expansion. Originally conceived for its namesake — marketing — EMSS has grown to offer a consolidated source of marketing functionality spanning customer engagement, advertising, measurement, and resource management.

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Augmented Analytics Making the Difference It Advertises?

Information Week

Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits.