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AI Is Not Your Savior In Social Listening

Forrester IT

You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis. The reality: This is exaggerated.

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How Social Media Data Drives Market Trend Analysis

Dataconomy

Market trend analysis is an indispensable tool for companies these days. Social media gives analysts access to data that might otherwise be tough to collect. Rapidly changing business conditions require deep insight, and a market trend analysis report is a critical tool.

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Technology’s role in social sustainability

CIO Business Intelligence

Technology has a critical role to play in any organization’s social sustainability strategy. And according to a survey from NTT, a majority of senior executives recognize this and are actively working to harness digital technology and innovation to support their social sustainability initiatives. That number is set to grow.

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Unraveling the tapestry of global news through intelligent data analysis

Dataconomy

That’s akin to the experience of sifting through today’s digital news landscape, except instead of a magical test, we have the power of data analysis to help us find the news that matters most to us. Predictive models and social media analytics provide a new lens through which we can view the evolving narrative of world politics.

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The evolution of consumer sentiment analysis tools and the role of startups

Dataconomy

Consumer sentiment analysis isn’t a flashy topic or mind-blowing concept, yet the importance of these tools in business is hot and getting hotter. Consumer sentiment can build up an economy when a beloved singer tours or it can tear down a social media platform that lost sight of its base demographic, for example.

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Executives on social media: The value of social leadership

Dataconomy

Social media platforms have evolved beyond personal networking, transforming into powerful professional communication and brand-building tools. This article explores the significance of executives engaging in social media and how social leadership can bring value to individuals and the organizations they represent.

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Reality check: intelligence agencies have been using social network analysis since the 1990s

Trends in the Living Networks

Gathers Data on Social Connections of U.S. I fail to understand why this is big news, since US intelligence agencies have been using social network analysis (SNA) for domestic purposes since the 1990s, and likely even before that. There is a big hubbub today over a New York Times article N.S.A.

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