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What is Category Design in Marketing

Galido

Information Technology Blog - - What is Category Design in Marketing - Information Technology Blog. Marketing has been a competitive challenge for many businesses and not only is it about beating the competition, but you also have to be unique in your approach and innovate in ways that you are better than the rest. Category Design.

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Amazon earnings reveal major shift: Total services revenue on track to surpass retail sales

GeekWire

Direct retail sales are poised to represent less than half of Amazon’s business for the first time in its history — a fundamental shift that reflects the e-commerce giant’s expansion beyond its roots as an online store. of Amazon’s business in the second quarter. Coverage of Amazon earnings: . exceed expectations.

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Bandai Namco’s Gundam ‘metaverse’ dream mixes esports, Web3, and Gunpla

The Verge

The new mid-term plan will introduce a new means of connecting fans to entertainment properties by building a metaverse for each IP under Bandai Namco Group’s portfolio, which is also utilized as a key part of the company’s IP based strategies. and are engaged in metaverse and Web3-related businesses.”.

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Seattle-area startup Icertis now valued at $2.8 billion after fresh $80M round

GeekWire

Customers include Apple, BestBuy, Hanes, Johnson & Johnson, Google, and Microsoft. Icertis was named as a market leader in Forrester’s recent report on the Contract Management Lifecycle category. When I came out of business school, I thought culture was all BS. That’s absolutely wrong.

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How Logitech bet big on work from home

The Verge

In fact, the last time I talked with Bracken, it was the end of 2019, and he laid out a vision of Logitech as a software and services company in addition to its hardware business. What happened was all those businesses went through the floor. Our retail business had disappeared. Oh, I’m sorry. It was worth it.

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Presenting the 2020 GeekWire Awards finalists: Who will be named the best in Pacific NW tech?

GeekWire

Read on to brush up on the finalists in a dozen categories, along with pictures of last year’s winners in each category. And don’t forget to register here for next week’s Awards show, a one-of-a-kind live virtual event presented by Wave Business. Xnor AI acquired by Apple. New category for 2020).

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Il cliente al centro: come i CIO potenziano la customer experience mentre trasformano il business

CIO Business Intelligence

Le aziende capaci di offrire una customer experience superiore hanno tassi di crescita cinque volte più elevati dei loro concorrenti e, nella gestione della CX, il CIO ha un ruolo fondamentale, scriveva Forrester Research (“Improving CX Through Business Discipline Drives Growth”) nel 2019.

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