Remove category marketing
article thumbnail

Call For Entries: Forrester APAC B2B Marketing Awards 2023

Forrester IT

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195
article thumbnail

Is Business Intelligence (BI) Market Finally Maturing? Forrester Three Big BI Market Predictions

Forrester IT

The buy side market is nowhere near maturity and will continue to be a greenfield opportunity to many BI vendors. Our research still shows that homegrown shadow IT BI applications based on spreadsheets and desktop databases dominate the enterprises. The sell side of the market is a different story. business intelligence.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Value Stream Management Landscape: The Top Five Use Cases

Forrester IT

Together, we estimate that these vendors account for 95%+ of the VSM market. As part of our research, we asked vendors to identify their top five go-to-market use cases. We have divided these use cases into two categories: Core and Emerging. Forrester’s 2022 VSM Tech Landscape gathered data from 22 VSM vendors.

Research 195
article thumbnail

Digital Risk Management Leader RiskIQ Raises New Funding To Expand Platform Ecosystem, Sales and Digital Risk Applications

CTOvision

New Capital Infusion to Expand Platform Ecosystem, Sales and Digital Risk Applications. Existing investors Summit Partners, Battery Ventures, and MassMutual Ventures also participated in the round, further validating the company’s leadership position and market opportunity. With that in mind we share a RiskIQ press release below -bg.

article thumbnail

Tech Moves: Microsoft’s new Surface and Windows chief; ex-Zillow CEO joins Match Group board; Oleria adds execs

GeekWire

“Similar to Zillow Group, Match Group is a multi-brand, mobile-first, category-leading, two-sided marketplace in an important category — relationships,” Rascoff wrote on LinkedIn. Korst is also a partner and the former president of Seattle marketing consultantcy GBK Collective.

Groups 84
article thumbnail

Cloud Security Spending Will Grow To $3.5 Billion By 2021

Forrester IT

And we see the public cloud services market reaching $236 billion by 2020. Securing data and applications that reside in the cloud is increasingly critical as more mission-critical apps and high-value data and intellectual property move to the cloud. Read more Categories: Cisco. What does this mean for cloud security?

Cloud 391
article thumbnail

The future of marketing: 7 critical applications of crowdsourcing

Trends in the Living Networks

On October 25 in New York City I will run a workshop on Crowdsourcing for Marketing in Enterprise & Agencies as part of the global Crowdsourcing Week workshop series. There are 7 major applications of crowdsourcing to marketing: 1. Generating marketing content such as videos, images, or copy. Content creation.