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Current Malpractice Handicaps Social Selling’s Potential

Forrester IT

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers.

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Google’s Social Learning: LLMs unite for collective knowledge

Dataconomy

Google has rolled out an innovative AI framework termed “Social Learning,” designed to boost the collaborative prowess of language models while safeguarding user privacy. ” -Google How does Google’s Social Learning work?

Social 68
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Three Ways Banks Can Improve Identity Authentication and Customer Data Privacy

CIO Business Intelligence

As financial services become more digital in nature, it’s important that banks think differently when using data analytics, security tools, and education to improve identity authentication and customer data privacy. Avaya’s research report reveals three critical ways to do so. All of this can be done with full PCI compliance.

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Social Engineering 2.0: The Rise of Deepfake Phishing

SecureWorld News

And one of the most successful and increasingly prevalent ways of attack has come from social engineering, which is when criminals manipulate humans directly to gain access to confidential information. Social engineering is more sophisticated than ever, and its most advanced iteration is the topic of today's discussion: deepfakes.

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Research Uncovers 3,200+ Mobile Apps Leaking Twitter API Keys

SecureWorld News

New research from security firm CloudSEK shows that more than 3,200 mobile applications were leaking Twitter API (Application Program Interface) keys, which can be used to gain access and take over user accounts. Researchers learned that 3,207 apps were leaking valid Consumer Key and Consumer Secret information.

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Voice Cloning Conundrum: Navigating Deepfakes in Synthetic Media

SecureWorld News

The recent United Healthcare breach , where hackers claim to have stolen vast amounts of sensitive information including names, addresses, Social Security numbers, and medical records, illustrates this risk. Given these developments, organizations and individuals relying on voice authentication must reconsider their security frameworks.

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Why ‘deepfake geography’ presents significant risks — and how researchers are detecting it

GeekWire

Because of this, a team of researchers at University of Washington are working to identify ways to detect these fakes, as well as proposing the creation of a geographic fact-checking system. To do this, the researchers used a generative adversarial network, or GAN, a form of AI frequently used for creating deepfakes. and Beijing.

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