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Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America

Forrester IT

Get a preview of the success stories they will share at B2B Summit North America in May. These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment.

B2B 379
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A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Forrester IT

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365
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Digital Business Models Mandate More Sophisticated B2B Pricing Processes And Applications

Forrester IT

I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. Industrial manufacturers already manage a complex matrix of price lists. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk.

B2B 448
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Leadership Change, Not Change Management

Forrester IT

As my colleague Katy Tynan sums it up, this is more about leadership change than about […]. Whether you refer to digital transformation, customer experience transformation or sustainable transformation, the most important success factor is often the same, whatever the industry.

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Ignore These Three Things To Guarantee A Sales Methodology Disastrophy

Forrester IT

Selecting, launching, and sustaining a new B2B sales methodology can be an overwhelming project for sales enablement teams.

B2B 195
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Voice of experience: Key lessons in telco transformation

TM Forum

that enabled integrated selling, omnichannel customer experience and end-to-end automation for the company’s B2B segment. Engage users in the change. And by the time they are ready for the big reveal, the business and stakeholders have already changed fundamentally.

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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.

B2B 94