Remove category marketing
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Generative AI gold rush drives IT spending — with payoff in question

CIO Business Intelligence

In other words, CIOs are likely to be apportioning more budget toward speculative initiatives less likely to pan out. Companies buying the marketing hype about the benefits of AI need to look for proofs of concept, added Mark McDonald, a distinguished vice president analyst at Gartner. “The Budgeting, Generative AI

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Exclusive: this is the new budget soundbar from Sonos

The Verge

It appears that Sonos is no longer willing to cede the lower-cost soundbar market to Vizio and other competitors, as I can reveal that the new product is expected to sell for around $249. Like the Arc and Beam, Sonos’ budget soundbar will be offered in both black and white. You can trust me , I think.)

Budget 95
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Trending Sources

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Budget roundup: the latest lower-cost Windows and Chromebook systems

The Verge

If you’re now working at home, if your kids are now learning at home, if you’re just stuck at home and looking for a good computing experience, you may be in the market for a new laptop. There’s not a ton to complain about here, but the Swift 5 isn’t top of its class in these categories. Photo by Monica Chin / The Verge. Chromebooks.

Budget 101
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Budgeting: A Strong Foundation for Your Business Startup

Galido

Information Technology Blog - - Budgeting: A Strong Foundation for Your Business Startup - Information Technology Blog. Your budget is essential, and after you have decided and ascertained that the product and the service which you have to offer will be generating revenue, you must decide on your budget with precision.

Budget 72
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What Kind of Threat Intelligence are You Selling Me?

Forrester IT

The threat intelligence market has not been well defined. This is a problem that frequently arises when marketing departments start playing buzzword bingo in a "me too" attempt to latch onto the latest trend. Read more Categories: Security & Risk. This year it's happening with machine learning. cybersecurity.

Trends 262
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Designing a customer value management program

TM Forum

This could involve allowing non-customers to use the program (because many care about eyeballs driving ad revenue) but at the same time making the offers better for loyal customers (and even having a special category for ex-customers). Creating differentiation and category ownership (even across borders).

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What your CFO really needs in periods of economic uncertainty

CIO Business Intelligence

Keep tabs on the keep the lights on (KTLO) budget If you fall on hard times in your personal life, you pay for your mortgage, health insurance, and groceries first to cover the necessities: shelter, security, and food, respectively. What are the necessities in your IT budget to keep the lights on (KTLO)? Discuss the risky ones.

Budget 86